> ## Documentation Index
> Fetch the complete documentation index at: https://chatobserver.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How do I track competitors and brand aliases in AI answers?

> Configure competitor names and aliases, compare AI brand mentions, and investigate unexpected brand matching.

Use **Competitors** to manage the brands you want to compare with your own. Names, domains, and aliases help identify those brands in AI answers and distinguish them from unrelated businesses or ordinary words.

<Frame caption="Compare tracked brands using a consistent set of collected answers. Example workspace.">
  <img src="https://mintcdn.com/chatobserverltd/5Yfvp5xLWzwKiCcC/images/documentation/competitors.webp?fit=max&auto=format&n=5Yfvp5xLWzwKiCcC&q=85&s=8b0979dd5d06ea5811d326b9bf6ebf5f" alt="Tracked competitor table with share of voice, mentions and aliases" width="1216" height="612" loading="lazy" decoding="async" data-path="images/documentation/competitors.webp" />
</Frame>

## Add meaningful competitors

<Frame caption="Add the primary brand record before connecting alternate names.">
  <img src="https://mintcdn.com/chatobserverltd/5Yfvp5xLWzwKiCcC/images/documentation/add-competitor.webp?fit=max&auto=format&n=5Yfvp5xLWzwKiCcC&q=85&s=a47ea139ff6bd9c4e48fc6eaf12d1284" alt="Create competitor form with an example brand name and domain" width="512" height="370" loading="lazy" decoding="async" data-path="images/documentation/add-competitor.webp" />
</Frame>

Add businesses that compete for the same customer need, market, or category. Enter their recognised names and relevant domains. Use aliases for genuine alternative names, abbreviations, or spellings; avoid generic words that could match unrelated passages.

A useful competitor set reflects the decision your customer is making. A large enterprise suite may be relevant to one group of prompts and irrelevant to another. Use [prompt groups](/docs/workspace/groups-and-personas) to compare brands within the appropriate context.

## Check your own brand identity

Review the workspace's brand name and primary domain. If the company trades under several names, make sure the brand identity reflects the names people and AI answers actually use. Keep an individual's account name separate from the monitored brand.

## Inspect unexpected matches

Open the original answer when a brand appears to be missing or incorrectly matched. Check whether the response uses an alias, cites a domain without naming the company, or mentions a similarly named business.

Read [visibility and share of voice](/docs/analysis/visibility-and-share-of-voice) alongside [sentiment](/docs/analysis/sentiment). Appearing in an answer is different from being recommended, and a competitor citation is different from a competitor mention.