> ## Documentation Index
> Fetch the complete documentation index at: https://chatobserver.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How do I track products and sponsored placements in AI answers?

> Use Shopping Insights to inspect products, retailers, and sponsored placements captured in AI shopping answers.

Use **Shopping Insights** to examine shopping products and retailers observed in collected AI answers. Review sponsored placements separately from organic product appearances.

## Understand the measures

An answer with shopping content contains a captured shopping experience. An answer with sponsored placements contains observed sponsored material. A matched placement is associated with the product or brand matching used in your workspace. These measures describe observed answers, not your advertising account's impressions, clicks, or spend.

## Investigate a placement

Start with a monitoring question about a product category or purchase need. Open its answer and inspect the product, retailer, destination URL, and sponsorship information that were captured. Compare equivalent questions and markets when reviewing competitors.

Do not treat a missing placement as proof that an advertiser stopped running a campaign. Shopping results can vary by question, platform, region, and collection date.

## Separate monitoring from ad performance

Shopping Insights describes what appeared in AI answers. Connected advertising data describes delivery reported by an advertising account. Use [connected data](/docs/data/connect-data) when your question concerns campaign performance, and [answer history](/docs/analysis/answer-history) when your question concerns the shopping experience itself.

If the tab is in early access for your workspace, use its [access request](/docs/workspace/early-access) to register interest.