> ## Documentation Index
> Fetch the complete documentation index at: https://chatobserver.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How do I track my brand in AI search?

> Set up AI visibility tracking for your brand, monitor relevant questions, and compare mentions, sentiment, and citations in chatobserver.

Create a workspace for your brand, add the questions you want to monitor, and collect answers from your selected AI platforms. chatobserver organises those answers into brand visibility, competitor, sentiment, and source views so you can see where your brand appears and investigate why.

AI search tracking starts with a set of questions. It measures the answers collected for those questions, platforms, regions, and dates. It does not measure every conversation people have with an AI assistant.

<Frame caption="Example workspace: compare visibility over a consistent date range.">
  <img src="https://mintcdn.com/chatobserverltd/5Yfvp5xLWzwKiCcC/images/documentation/overview.webp?fit=max&auto=format&n=5Yfvp5xLWzwKiCcC&q=85&s=c742d2a6a40abaf565f6046d9a757751" alt="Overview showing share of voice and visibility trends" width="1216" height="640" loading="lazy" decoding="async" data-path="images/documentation/overview.webp" />
</Frame>

## Start with one brand and a focused set of questions

1. [Create a workspace](/docs/getting-started/create-workspace) using your brand name and primary website domain.
2. [Choose monitoring questions](/docs/getting-started/choose-prompts) that reflect the products, services, and comparisons your prospective customers care about.
3. [Add your first prompt](/docs/getting-started/first-prompt), choose its platforms and regions, and run it.
4. Open the answer from **Prompts** to review the wording, brand mentions, and cited sources.
5. Set a [monitoring schedule](/docs/getting-started/schedule-prompts) to build a comparable history.

Use unbranded questions to test discovery, comparison questions to study competitors, and branded questions to examine how AI describes your business. Keep these groups separate when interpreting the results.

## Read the evidence before changing your strategy

A visibility increase is more useful when you can explain which questions changed. Open the underlying answers and look for changes in recommendations, competitor presence, and citations. A brand mention, a favourable description, and a link to your website are different signals.

Start with [visibility and share of voice](/docs/analysis/visibility-and-share-of-voice), then explore [sentiment](/docs/analysis/sentiment) and [source citations](/docs/analysis/source-citations). For platform-specific context, see the [ChatGPT visibility tracker](https://chatobserver.com/chatgpt-visibility-tracker) and [Google AI Overviews tracker](https://chatobserver.com/ai-overviews-tracker).