> ## Documentation Index
> Fetch the complete documentation index at: https://chatobserver.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Why are sentiment highlights missing or unexpected?

> Check brand matching, analysis status, and competitor highlighting when an AI answer's sentiment does not look right.

Check whether the answer's analysis is complete, whether the passage refers to the intended brand, and whether other-brand highlighting is enabled. A brand mention alone does not necessarily contain positive or negative sentiment.

## Read the sentence around the highlight

Look for qualifications, negation, and comparisons. “Not the cheapest option” and “not a poor choice” have different meanings despite both containing a negation. A statement can also be positive for one use case and negative for another.

Use **Highlight other brands** to inspect competitor passages. That control changes which evidence is shown; it does not change the original answer or its analysis.

## Check the matching context

Confirm the workspace's brand identity and competitor aliases. A similarly named business or a generic word used as an alias can make a passage difficult to interpret. Read [competitor and alias guidance](/docs/analysis/competitors) before broadening an alias.

## Report a specific example

If the highlighted passage still appears wrong, send support the answer reference, collection date, brand, and sentence. Explain the expected interpretation. The original response and exact passage provide a better starting point than a dashboard percentage alone.

See [sentiment analysis](/docs/analysis/sentiment) for how to interpret the broader patterns.