Mentions
The answer names your brand. Measure the mention rate across the complete prompt set, not only examples where you already know the brand appears.
What is AI visibility? Measure your brand in AI search.
AI visibility measures whether your brand appears in relevant AI-generated answers, how prominently it appears, what the answer says, and which sources support it. Enter your website to check your current visibility, then use this guide to understand every metric in the report.
Chatobserver researchUpdated August 26, 2026
No account required. We use your website to identify the brand to analyse.
- See whether AI answers mention your brand
- Find the sources cited alongside you and your competitors
- Separate visibility, sentiment and citation evidence
See the answer behind the score
Chatobserver connects each trend to the prompts, answers, competitors and sources that produced it. That lets a marketing team move from “visibility changed” to the exact questions and evidence that need attention.
AI visibility overview
Last 30 days
OverviewSourcesCompetitors
- Visible answers
- 63%+8.4 pts
- Share of voice
- 31%+4.1 pts
- Cited answers
- 18+6
- Positive sentiment
- 72%+3.2 pts
Visibility over time
Your brandTop competitor
Sources shaping the answers
| Domain | Citations | Share |
|---|---|---|
| yourcompany.com | 18 | 24% |
| industry-review.com | 12 | 16% |
| trade-journal.com | 9 | 12% |
- yourcompany.com
- 18
- 24%
- industry-review.com
- 12
- 16%
- trade-journal.com
- 9
- 12%
AI visibility is more than a brand mention
AI visibility is the frequency, prominence and context in which a brand or domain appears within relevant AI-generated answers.
A useful measurement starts with a fixed set of real buyer questions. It records whether the brand appears, where it appears, how it is described, which competitors appear and which pages or domains are cited as evidence.
That makes AI visibility different from a one-off vanity search. The goal is not to ask an assistant about your company once. The goal is to measure repeatable performance across the questions, markets and AI platforms that can influence a buying decision.
Citations
The answer links to your domain or another source that supports a claim about you. Track the exact URL because citations reveal which evidence is earning retrieval.
Prominence and context
A first recommendation is different from a passing mention. Record position, sentiment, comparison language and whether the answer presents the brand as a suitable option.
Check visibility across the AI platforms your buyers use
Each platform retrieves, cites and composes answers differently. A brand can be visible in one system and absent from another, so platform-level reporting matters.
ChatGPT
Track brand mentions, recommendation position and cited sources in recurring ChatGPT answers.
Track ChatGPT visibility
Perplexity
Measure whether your brand and domain appear in citation-led Perplexity answers.
Understand Perplexity visibility
Gemini
Compare how Gemini describes your brand, competitors and category across your prompt set.
Track Gemini visibility
Claude
Monitor whether Claude includes your brand in research, comparison and recommendation answers.
Track Claude visibility
Google AI Overviews
See where Google places an AI answer and whether your pages are used as supporting sources.
Track AI OverviewsGoogle AI Mode
Track conversational Google AI answers separately from the standard search-result experience.
Track Google AI ModeWhat is an AI visibility score?
An AI visibility score summarises observed brand presence across a defined prompt set. There is no universal industry formula, so a useful score must show the questions, platforms, locations and weighting behind it.
Transparent baseline formula
Visibility rate = answers that mention your brand ÷ eligible answers × 100
Coverage
The percentage of eligible answers that include your brand at least once.
Prominence
Where your brand appears and whether it is recommended, listed or only mentioned in passing.
Share of voice
Your brand mentions as a share of all tracked brand mentions in the same answer set.
Citation rate
The percentage of eligible answers that cite your domain or a page you own.
Sentiment
The positive, neutral or negative language attached to the brand, supported by the exact evidence span.
The score is a benchmark, not an absolute truth
AI answers vary. Compare like with like: preserve the prompt set, platform mix, location and measurement cadence, then evaluate the trend and the underlying answers together.
AI visibility and SEO measure different surfaces
SEO performance still matters, but a search ranking does not tell you whether an AI answer named your brand, recommended a competitor or cited a third-party page.
Measured surface
- Traditional SEO
- Search-result pages and landing pages
- AI visibility
- Generated answers, recommendations and citations
Primary unit
- Traditional SEO
- Keyword, ranking URL and click
- AI visibility
- Prompt, answer, brand mention and cited source
Competitive view
- Traditional SEO
- Domains ranking for the same query
- AI visibility
- Brands and sources included in the same answer
Core measures
- Traditional SEO
- Rank, impressions, clicks and conversions
- AI visibility
- Coverage, prominence, share of voice, sentiment and citations
Best next action
- Traditional SEO
- Improve crawlability, relevance, authority and conversion
- AI visibility
- Improve answer coverage, evidence, entity consistency and third-party corroboration
Use both. SEO explains how pages perform in search. AI visibility explains how the brand is represented inside generated answers.
How to measure AI visibility without fooling yourself
The method matters more than the headline number. A defensible baseline keeps the question set and comparison conditions visible.
- 01
Build a buyer-question set
Include problem, category, comparison, alternative, use-case and purchase questions. Group them by funnel stage or intent so a strong result in one segment cannot hide a gap in another.
- 02
Confirm your brand and competitors
Map spelling variants, product names and domains to a canonical company. Keep the final classification under user control so a loose text match does not become a false competitor.
- 03
Run the same questions across platforms
Capture the complete answer, platform, country and capture date. Do not compare different prompt sets and call the difference a visibility trend.
- 04
Store the evidence behind every metric
Keep the answer, exact sentiment spans, mention position and cited URLs. Every aggregate should be traceable back to the text that produced it.
- 05
Compare trends, competitors and sources
Measure changes over repeated runs, then investigate which questions, sources or competitor gains caused the movement. A single composite score should open the analysis, not end it.
Need a platform-specific method? Use the dedicated visibility guides and trackers.
How to improve AI visibility
Start with the gaps in your measured answers. The most useful work makes your claims easier to verify and makes the brand more consistently represented across the web.
Answer the questions where you are absent
Create or improve the page that directly answers the missing buyer question. Put the clear answer near the top, then support it with specific detail.
Publish evidence, not unsupported claims
Add original data, methodology, product documentation, expert authorship, customer proof and dates that let a reader verify what you say.
Strengthen third-party corroboration
If AI answers rely on review sites, trade publications or community sources, improve the accurate independent coverage available about your brand.
Keep brand facts consistent
Use the same company name, domain, product descriptions and core facts across your site, profiles, documentation and authoritative listings.
Study the sources already winning
Inspect the pages cited for competitors and the formats assistants retrieve. Use the evidence gap to decide what to update or create.
Re-measure the same prompt groups
Keep the baseline stable, annotate material changes and evaluate visibility, sentiment, citations and referrals together.
Check where your brand appears before deciding what to change
Run the free report to establish a current baseline. You will see observed brand visibility and the evidence available for the analysed answers.
No account required. Results are based on the answers analysed for this report.
AI visibility questions
Measure the answers that shape your market
Track recurring buyer questions, see where your brand and competitors appear, and inspect the sources behind every result.