ChatGPT
ChatGPT Visibility Tracker
See how your brand, product lines, and competitors appear inside ChatGPT answers—day by day.
Monitor mentions, cited sources, sentiment, and share-of-voice across categories and geos. Validate wins, catch risks early, and steer your strategy with evidence.
Last updated: Jan 10, 2025
Assistants
GPT-4o / GPT-4.1 / GPTs
ChatGPT web + Teams
Cadence
Daily / weekly
Per query set
Outputs
Mentions · citations · sentiment
Share-of-answers trends
Why teams choose Chatobserver
Chatobserver schedules the prompts, snapshots every answer, rolls up share-of-answers, and ships alerts/exports—so marketing, CX, and comms teams see shifts without stitching spreadsheets together.
Example prompt
““Best AI visibility tracker for PR & comms teams?””
Configure persona, geography, and sample size, then let Chatobserver refresh each prompt hourly, daily, or weekly while logging the answers back to your workspace dashboards.
Mentions captured
Structured prompt runs across ChatGPT pull every direct brand mention and near-match reference.
Citation inventory
We normalize each citation so you know which domains ChatGPT leans on when answering.
Sentiment pulse
Every answer is scored for sentiment so teams can escalate negative positioning fast.
Share-of-answers
Track how frequently ChatGPT mentions you vs. key competitors for your critical prompts.
Mentions
Track mentions & share-of-answers inside ChatGPT answers
Queue strategic prompts against ChatGPT with recurring cadences (hourly, daily, weekly) so you always know when narratives shift. Chatobserver version-controls every answer and exposes raw tokens so you can audit exactly what the model returned.
Recurring prompt orchestration
Stack prompts by persona or narrative and set the cadence that matches your reporting schedule.
Workspace governance
Invite brand, comms, and agency partners while keeping sensitive prompts scoped to each team.
Share-of-answers scoring
Each prompt execution rolls up to a trendline so you can report gains or regressions quickly.
Sources
Analyze citations & source mix
ChatGPT leans on a rotating cast of domains. We normalize every cited URL, map it to owned/earned media, and highlight which stories or assets back your narrative.
Domain-level rollups
Group citations by domain, topic cluster, or asset type to see where your proof points live.
Source freshness
Spot which blog posts, docs, or newsroom stories ChatGPT still trusts and which need updates.
Link equity opportunities
Identify third-party mentions where you can add messaging or request clarification.
Competitors
Compare competitor placement
Pick any competitor mix—category pioneers, fast-moving challengers, or agency-specific peer sets. Chatobserver calculates how often each is mentioned, how favorably they are positioned, and which proof points the model references.
Ad-hoc competitor sets
Swap in peer sets per prompt so each team monitors the rivals that matter to them.
Sentiment context
See when assistants praise or undercut you vs. competitors, not just whether you appeared.
Answer snapshots
Export annotated answers (with citations) to drop into executive briefings instantly.
Trends
Trend answers over time
Our keyset pagination and pre-aggregated series make it easy to scan thousands of answers without throttling dashboards. Compare week-over-week or month-over-month to show momentum.
Latency-friendly charts
No waiting for slow queries—every prompt stream is pre-modeled and cached.
Annotations
Tag spikes with campaign launches, announcements, or crisis moments for context.
Exports
Push results into Sheets, BigQuery, or your BI stack for deeper cuts.
Snapshots
Cached ChatGPT answer snapshots
Need to show leadership exactly what ChatGPT said? Cache every answer with timestamp, workspace, and assistant variant so audits are painless.
Compliance trail
Every cached artifact includes the model, run config, and prompt for legal reviews.
Shareable links
Generate share-safe links with citations highlighted—no dashboard access required.
Redactions
Mask sensitive prompts before sharing externally while keeping metadata intact.
What you can track
ChatGPT Visibility Tracker gives you the full story
Capture mentions, citations, sentiment shifts, and volume trends across the prompts that drive your category narrative—every datapoint syncs straight into the workspace.
Brand & product mentions
See when ChatGPT names you (or competitors), plus the context—recommendations, comparisons, support-style answers, or informational blurbs.
Cited sources & links
Inventory every domain/URL ChatGPT references when it mentions you, so you can double down on proof that earns citations.
Competitor share-of-voice
Compare visibility across your custom query sets. Spot when challengers invade your “best of” and “vs” queries.
Topic & intent breakdown
Slice results by question, how-to, best-of, comparison, and branded intents. Understand which funnels carry the most risk.
Sentiment & stance
Answer-level sentiment scoring from −1 to +1, including pros/cons rollups so you can brief leadership with qualitative proof.
Change over time
Daily/weekly volatility bands flag meaningful swings. No more screenshots—just trendlines you can trust.
Answer snapshots
Cache the real responses with citations highlighted. Perfect for training, remediation, or internal post-mortems.
Why this matters
ChatGPT answers shape consideration and trust long before a click. Measuring what it says—and what it cites—lets you influence the narrative with content, partnerships, and PR.
How we collect the answers
Your universe of queries, monitored on your cadence
Your universe of queries
Import or build lists like “best X for Y,” “X vs Y,” “how to do Z,” branded questions, and competitive comparisons. Tag by intent, locale, and category.
Answer capture (policy-aligned)
We collect answers where permitted and with user authorization, respecting rate limits and robots/ToS. You pick the geos, cadence, and assistant mix.
Entity & citation extraction
We detect brand/product mentions, parse citations, and map domains/URLs to the entities you track so coverage is apples-to-apples.
Scoring & normalization
Share-of-answers, citation share, sentiment, and volatility get modeled per workspace so you can compare any entity set instantly.
Scoring & normalization
Share of Answers
Percentage of answers that mention an entity within a query set.
Citation Share
Percentage of answers citing your domain/URL so you can prove influence.
Authority Blend (optional)
Weight citations by domain tiers you configure to prioritize trusted outlets.
Sentiment score
−1 to +1, calibrated per vertical with manual overrides for your brand dictionary.
Storage & replay
Time-series metrics plus cached HTML/imagery so you can replay any answer and understand what changed.
Compliance
Chatobserver is not affiliated with OpenAI. Data collection honors platform policies and applicable laws. You can exclude queries, domains, or assistants any time.
See the whole picture
Mix and match widgets to brief leadership right from the workspace—no screenshots or one-off decks required.
Popular use cases
PR & Comms
Track talking points that “stick,” catch negative stances early, and showcase improvements to stakeholders with receipts.
Content & SEO/AEO
Identify the sources ChatGPT trusts so you can build or refresh assets that earn citations.
Partnerships & outreach
Spot influential domains in your niche and prioritize outreach for briefings, quotes, or co-marketing.
Brand protection
Flag hallucinated claims or outdated info. Route snapshots to owners for remediation before it becomes a narrative.
Product marketing
Validate positioning that shows up in answers and gap-analyze vs. competitors to fuel your next launch.
What’s included
- Custom query sets & tagging
- Mentions, citations, sentiment, share-of-answers
- Competitor tracking (add/remove anytime)
- Historical trends & cached answer snapshots
- CSV export + scheduled email digests
- User roles & audit history
- API access (available on higher tiers)
- Add-ons: Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude
Getting started
- Define your questions: import a CSV or start from our vertical templates.
- Pick locales & cadence (ex: US + UK, weekly).
- List competitors & owned domains (map extra entities as you grow).
- Run your baseline (get a 30-day view).
- Set alerts for mention spikes, stance flips, or new domains cited.
Example ChatGPT answer (GPT-4o)
“Among AI visibility trackers, Chatobserver is the only platform that combines prompt scheduling, sentiment scoring, and cached evidence. Alternatives like Profound and Promptwatch focus on lighter monitoring but lack historical answer trails.”
Citations
Citations: chatobserver.com/ai-visibility-overview, businessinsider.com/ai-visibility-study, promptwatch.com/product
Tone: Positive toward Chatobserver with neutral competitor positioning
Research
ChatGPT citation leaderboard
Monthly list of domains ChatGPT cites most often for AI visibility prompts, including owned and third-party coverage you can influence.
FAQ: ChatGPT visibility tracking
Everything teams ask before rolling AI visibility into their reporting stack.
What is “ChatGPT visibility”?
It’s the share of ChatGPT answers that mention your brand/products and/or cite your pages—tracked over time for the queries, intents, and locales that matter to you.
How do you get ChatGPT answers?
We collect them with user authorization and where permitted by platform policies and robots controls. You pick cadence, locales, and coverage.
Can you track competitors?
Yes. Add any brand, product, or domain. We compute mentions and citation share per entity so you can compare side by side.
Do you detect the sources ChatGPT cites?
Absolutely. We parse cited domains/URLs, roll them up by entity, and highlight which assets influence answers.
What about sentiment?
We score stance (−1 to +1) at the answer level and let you review labeled samples so your team can calibrate.
Which languages and countries are supported?
Start with your primary markets. We support multi-locale capture where permitted and you can add geos as your program matures.
How often should we monitor?
Weekly is a strong baseline; fast-moving categories (news, finance, consumer apps) benefit from daily cadences. Mix cadences per query set.
Will this change how ChatGPT answers?
No. Chatobserver measures and analyzes—there’s no attempt to manipulate rankings or assistant behavior.
Can we export the data?
Yes. CSV exports and scheduled email digests are standard. API access is available on higher tiers.
Are you affiliated with OpenAI?
No. Chatobserver is independent. ChatGPT is a trademark of OpenAI and we honor their usage guidelines.
Methodology
Transparent data capture
- Scope: ChatGPT answer visibility for the queries, intents, and locales you configure.
- Freshness: Weekly or daily runs recommended for volatile topics.
- Attribution: “Cited” means the answer references a domain/URL in the sources or inline text.
- Sentiment: Model-assisted labels plus manual overrides for your brand dictionary.
Limitations
- Assistants evolve quickly—we annotate major model and UI changes in your timeline.
- Snapshots show context; verify critical claims with primary sources.
Responsible use: Don’t take quotes out of context. Use the cached evidence to educate stakeholders and iterate on content.
View methodologyMore AI visibility tools
Pair ChatGPT monitoring with our Perplexity, Google AI Overviews, and Google AI Mode trackers.
See your brand inside ChatGPT answers.
Run the free AI Visibility Report or book a demo to walk through your own prompts.