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Your next marketing stack. All in one app.
One marketing workspace
Keyword researchSearch intent
waterproof hiking jacketCommercial
best rain jacket for hikingComparison
how to wash a rain jacketInformational
Choose your next opportunity.
There’s no such thing as bad weather.
Just bad clothes.Make the campaign.
Marketing performance
Organic searchLanding pages & conversions
Paid mediaSpend & campaign results
AI visibilityAnswers & cited sources
WebsiteAdvertisingAI search
Find out what worked.
Google AdsSearch ConsoleMeta AdsAI visibility
Your marketing workspaceFollow what changes.
We’re building the marketing app we wish already existed.
One place to research a market, come up with a campaign, make the content, run the ads, and find out what worked. Not another subscription that gives you one more thing to copy into the next one.
Find the opportunity
A rainy-day walking guide
- Choose a waterproof outer layer
- Explain breathability and ventilation
- Help people prepare for their route
The forecast can wait.
Your next walk can’t.Did the campaign work?
- Search
- Landing pages & conversions
- Paid media
- Spend & enquiries
- Content
- Visits & engagement
A good idea should become a great campaign. Not another spreadsheet nobody opens again.
AI search was our starting point. It isn’t where we stop.
When someone asks AI what to buy, your brand might be in the answer. A competitor might get the recommendation. Or an old page might still be telling people something about your business that stopped being true months ago.
We built Chatobserver to make those answers easier to investigate. Track the questions that matter, read what AI says, compare competitors, and open the sources behind a citation. Then use what you find to improve your SEO, content, and campaigns. A visibility score should be the start of the work, not the end.
Questions to track
ChatGPTWhat should I look for in a waterproof walking jacket?
Look for a waterproof outer layer, sealed seams, and a hood you can adjust. Breathability and ventilation matter when you’re walking uphill. Choose the jacket for your route and the conditions, rather than assuming one jacket suits every walk.
Answer analysis
- Products
- Waterproof jackets
- Topics
- Rain protection, layers, and ventilation
- Content opportunity
- Explain which jacket suits which walk
The whole marketing job. Not just one little bit of it.
Research tools tell you what to work on. Creative tools help you make it. Reporting tools tell you what happened. You’re still the person moving everything between them. We think the software should do a lot more of that work for you.
A better rainy-day walk.
What to wear, what to pack, and how to stay comfortable when the weather changes.
Rain doesn’t cancel the weekend.
Make room for the outdoors.
No sunshine? No problem.Research that leads somewhere.
Find search demand, competitor keywords, and the gaps in your website. Our keyword research, SEO audits, and content briefs help you turn an opportunity into a page your team can actually make.
Content you’d actually publish.
Start with your products, research, and brand voice. Create articles and social posts, ad creative and copy, and presentations and video without explaining the same campaign from scratch every time.
A plan that meets the results.
Choose your audience, channels, and launch date with campaign planning. Manage bids and budgets, then use campaign optimization to work on what needs improving.
Reports without all the copying and pasting.
Use marketing data connectors to bring the sources together. Investigate with performance analysis, build custom reports, and follow changes with dashboards and alerts.
“AI can write it” is a very low bar.
It can write a paragraph in seconds. That doesn’t make it a good paragraph. We want the software to understand the product, the audience, and the facts before it starts filling the page.
The same applies to automation. Collecting data, preparing drafts, adapting content, and building reports should take less of your day. Your team should have more time to check the facts, make the decisions, and make the work better.
See content creation in ChatobserverProduct informationRain protection, breathable layers, and adjustable ventilation.
First draft
Elevate your outdoor experience with unparalleled protection.
The version you’d actually use
Rainy day? Don’t go out the door with the wrong gear!
For agencies, in-house teams, and the people they work with.
Agencies
Every client gets their own research, brand voice, campaigns, and reports. Spend more of the week doing the work your clients pay you for.
In-house teams
Give a small team more ways to get things done, and a larger team fewer handovers between search, content, paid media, and reporting.
SEO professionals
Research keywords and competitors, investigate technical issues, and improve your visibility in conventional and AI search.
CX teams
Find out what AI tells people about your products, policies, and services. Check inaccurate claims and the sources behind them.
A Scottish company.
A much bigger ambition.
Chatobserver is built by CHATOBSERVER LTD, registered in Scotland. We’re taking on a problem marketing teams everywhere will recognise: too many tools, too much repeated work, and not enough time to make the work as good as it could be.
We want your next great campaign to start here. And your next hundred after that. If you want to help shape that company, we’d love to hear from you. Tell us what frustrates you, what you wish your tools could do, and what would make a real difference to your week.
CHATOBSERVER LTD · Registered in Scotland · Company number SC869380
