Northline
Your writer shouldn't have to redo the keyword research before they can write the first sentence.
We use your keyword research and competitor analysis to create a brief with target keywords, the intended audience, a suggested outline, and the questions the page should answer. It shows the competing pages and any useful topics they haven't covered, along with product information and sources for the writer to use. You can edit the brief before assigning it.
Start with a topic for a new page or the URL of a page you want to improve. We tailor the brief to an article, comparison, product page, or content refresh. Use campaign planning to assign a writer and agree the draft and review dates.
| What we put in the brief | What the writer can do with it | |
|---|---|---|
| Search intent | The target keyword, intended audience, country, and type of page the search calls for. | Know whether to write a buying guide, comparison, product page, or another format before drafting. |
| Topic coverage | The questions to answer, products to compare, topics to cover, and subjects to leave out. | Cover the buying decision without padding the article with unrelated sections. |
| Original evidence | Product specifications, first-hand accounts, expert advice, and the sources supporting factual claims. | See which claims have sources and which need an interview, test, or product check. |
| Internal links | Existing pages that should link to the new page, plus its outgoing links, anchor text, and suggested placements. | Add outgoing links to the draft and tell the publishing team which existing pages need links to the new one. |
| Review criteria | Brand guidelines, page goal, title and meta description, reviewer, and draft version. | Know who approves the draft and what they'll check before it goes live. |
Our content brief template adapts to the page you're writing. We suggest comparison criteria for a buying guide, product details for a product page, and specific changes for a content refresh. Our on-page SEO checks also cover the page title, heading structure, and whether the URL can be indexed.
Help runners choose suitable shoes for muddy routes and find them in our trail running range.
We find existing pages on your site that could link to the new page, then recommend useful pages for it to link to. The brief specifies the source and destination URLs, anchor text, and suggested placement for each link. Your writer can add the outgoing links, and your publishing team can add the incoming links to existing pages.
Our keyword mapping and competitor research identifies existing pages that target the same topic. We help you decide whether to improve one of those pages or create a new one. After publication, we check that the internal links specified in the brief have been added.
Choose the topic and page type, and we generate a content outline using your keyword research and product information. You can change the headings, add your own expertise, and specify the sources the writer should use. We also flag sections that need more information, such as a product specification, expert quote, or test result.
Help runners choose shoes for deep mud, wet grass, or mixed trails.
A history of running shoes, unrelated road-running advice, and claims that one shoe suits every surface.
Our marketing content creation tools turn the approved brief into a draft using your brand voice and product information. Once you've reviewed it, you can adapt the material for content and social media posts or advertising creative and copy. Each version is editable before you publish.
Content and SEO agencies can brief writers using each client's product information, audience research, brand guidelines, and approval requirements. In-house content teams can assign work to staff or freelancers, review their drafts, and approve the final copy.
We can also create a content refresh brief for an existing page. It identifies outdated information, unanswered questions, and sections to revise, and tells the writer what to keep, change, or add. After publication, content performance analysis shows how the updated page performs in search and whether it brings in traffic, enquiries, or sales.
An SEO content brief should specify the target keywords, audience, search intent, page goal, outline, sources, internal links, and review requirements. We build it from your research and brand information, and highlight any facts or expert input the writer still needs. You can edit the brief, add sources, and assign the work to a writer with a deadline.
An outline is the list of sections. A brief also specifies the audience, purpose, research, sources, internal links, and approval requirements. The outline is one part of it. We generate both, with instructions for each section so the writer knows what to cover and which sources to use.
Yes. We use the target keywords, search results, and competing pages to suggest an outline and the questions it should answer. You can review what those pages cover, identify gaps, and add your own expertise or product information. Then edit the brief and assign it without copying the research into another document.
Yes. Start with the existing page's URL. We create a brief that specifies which sections to keep, update, or add, with instructions to preserve useful material and existing links. SEO audits identify technical and on-page issues to address as part of the update.
