AI visibility glossary
Definitions and practical monitoring guidance for AI visibility, GEO, AEO, source citations, AI referrals, and answer-engine reporting.
This glossary is designed for operators, not for keyword stuffing. Each term explains what it means, why it matters, what to monitor, and when the free AI visibility report is the fastest next step.
Core terms
AI visibility
What AI visibility means, how it differs from classic SEO, and how to measure whether assistants surface your brand.
GEO
A practical definition of GEO and how generative engine optimization differs from classic organic search optimization.
AEO
What answer engine optimization means and how it overlaps with AI visibility and GEO programs.
AI Overviews
A definition of Google AI Overviews and what teams should measure when they are cited, excluded, or outranked.
AI Mode
What AI Mode means in practice and how conversational search experiences change prompt and citation monitoring.
Citation rate
What citation rate means in AI visibility reporting and why it matters more than raw mentions alone.
Brand mentions
How to think about brand mentions in assistant answers and why mention quality matters as much as mention volume.
Share of answers
A practical definition of share of answers and how it differs from rank-based SEO reporting.
AI referrals
What AI referrals are and why traffic from assistant answers needs to be measured separately from classic organic traffic.
Prompt monitoring
Why prompt monitoring is the operating system for AI visibility and how recurring prompts create a measurement baseline.
ChatGPT visibility
What it means to measure brand visibility in ChatGPT and how to separate presence, citations, and narrative quality.
Answer engine optimization
A longer-form category term for improving discoverability and representation inside AI-generated answers.
Source citations
Why source citations are one of the most defensible signals in AI visibility work.
Answer engines
A plain-language definition of answer engines and why they create a different measurement problem than search engines.
AI share of voice
How AI share of voice differs from organic visibility share and how it should be interpreted in answer-driven channels.
Move from definition to measurement
Use the free AI visibility report to see how these concepts show up in your own brand coverage across assistants.