Look up a term, understand what it measures, and find out where it can mislead.
Core terms
AI visibility
A definition of brand presence in AI answers, with an example and related terms.
Generative engine optimization (GEO)
A practical definition of GEO and how generative engine optimization differs from classic organic search optimization.
Answer engine optimization (AEO)
What answer engine optimization means and how it overlaps with AI visibility and GEO programs.
AI Overviews
A definition of Google AI Overviews and what teams should measure when they are cited, excluded, or outranked.
Google AI Mode
What AI Mode means in practice and how conversational search experiences change prompt and citation monitoring.
Citation rate
What citation rate means in AI visibility reporting and why it matters more than raw mentions alone.
Brand mentions
How to think about brand mentions in assistant answers and why mention quality matters as much as mention volume.
Share of answers
A practical definition of share of answers and how it differs from rank-based SEO reporting.
AI referrals
What AI referrals are and why traffic from assistant answers needs to be measured separately from classic organic traffic.
Prompt monitoring
How recurring questions create a consistent sample for measuring AI visibility.
ChatGPT visibility
What it means to measure brand visibility in ChatGPT and how to separate presence, citations, and narrative quality.
Answer engine optimization
A longer-form category term for improving discoverability and representation inside AI-generated answers.
Source citations
Why source citations are one of the most defensible signals in AI visibility work.
Answer engines
A plain-language definition of answer engines and why they create a different measurement problem than search engines.
AI share of voice
How AI share of voice differs from organic visibility share and how it should be interpreted in answer-driven channels.