ChatGPT visibility is how often and how well your brand is represented in ChatGPT answers for the prompt sets that matter to your business.
Worked example
A brand can be recommended for ecommerce automation yet omitted from a small-team shortlist. Keep those question groups separate so one overall percentage does not hide the distinction.
Why it matters
- ChatGPT often becomes the first brand-discovery layer for users doing evaluation work.
- Visibility depends on more than mentions; source support and framing matter too.
- It deserves its own tracker because behaviour differs from search-style answer engines.
What to watch
- prompt-level presence
- source citations in answers
- narrative framing vs competitors
Next reading
Prompt monitoring
How recurring questions create a consistent sample for measuring AI visibility.
Brand mentions
How to think about brand mentions in assistant answers and why mention quality matters as much as mention volume.
How to measure AI visibility
Choose a repeatable set of questions and connect each metric to the answers behind it.