Google AI Overviews
Google AI Overviews Tracker
Know when Google’s AI Overviews (AIO/SGE) appears, which domains it cites, and whether your brand makes the cut.
Perfect for SEO, content, and comms teams managing volatile SERPs—spot triggers, capture evidence, and prioritize fixes.
Last updated: Jan 10, 2025
Surfaces
AIO (US + pilot markets)
Mobile + desktop
Cadence
Hourly crawls
Programmatic prompts
Outputs
Trigger state · citations · screenshots
SERP provenance
Why teams choose Chatobserver
Chatobserver schedules the prompts, snapshots every answer, rolls up share-of-answers, and ships alerts/exports—so marketing, CX, and comms teams see shifts without stitching spreadsheets together.
Example prompt
““AI visibility platform for consumer brands””
Configure persona, geography, and sample size, then let Chatobserver refresh each prompt hourly, daily, or weekly while logging the answers back to your workspace dashboards.
Mentions captured
Structured prompt runs across AI Overviews pull every direct brand mention and near-match reference.
Citation inventory
We normalize each citation so you know which domains AI Overviews leans on when answering.
Sentiment pulse
Every answer is scored for sentiment so teams can escalate negative positioning fast.
Share-of-answers
Track how frequently AI Overviews mentions you vs. key competitors for your critical prompts.
Mentions
Track mentions & share-of-answers inside AI Overview panels
Queue strategic prompts against AI Overviews with recurring cadences (hourly, daily, weekly) so you always know when narratives shift. Chatobserver version-controls every answer and exposes raw tokens so you can audit exactly what the model returned.
Recurring prompt orchestration
Stack prompts by persona or narrative and set the cadence that matches your reporting schedule.
Workspace governance
Invite brand, comms, and agency partners while keeping sensitive prompts scoped to each team.
Share-of-answers scoring
Each prompt execution rolls up to a trendline so you can report gains or regressions quickly.
Sources
Analyze citations & source mix
AI Overviews leans on a rotating cast of domains. We normalize every cited URL, map it to owned/earned media, and highlight which stories or assets back your narrative.
Domain-level rollups
Group citations by domain, topic cluster, or asset type to see where your proof points live.
Source freshness
Spot which blog posts, docs, or newsroom stories AI Overviews still trusts and which need updates.
Link equity opportunities
Identify third-party mentions where you can add messaging or request clarification.
Competitors
Compare competitor placement
Pick any competitor mix—publishers, marketplaces, partners, or analysts influencing your sector. Chatobserver calculates how often each is mentioned, how favorably they are positioned, and which proof points the model references.
Ad-hoc competitor sets
Swap in peer sets per prompt so each team monitors the rivals that matter to them.
Sentiment context
See when assistants praise or undercut you vs. competitors, not just whether you appeared.
Answer snapshots
Export annotated answers (with citations) to drop into executive briefings instantly.
Trends
Trend answers over time
Our keyset pagination and pre-aggregated series make it easy to scan thousands of answers without throttling dashboards. Compare week-over-week or month-over-month to show momentum.
Latency-friendly charts
No waiting for slow queries—every prompt stream is pre-modeled and cached.
Annotations
Tag spikes with campaign launches, announcements, or crisis moments for context.
Exports
Push results into Sheets, BigQuery, or your BI stack for deeper cuts.
Snapshots
Cached AIO SERP captures
Need to show leadership exactly what AI Overviews said? Cache every answer with timestamp, workspace, and assistant variant so audits are painless.
Compliance trail
Every cached artifact includes the model, run config, and prompt for legal reviews.
Shareable links
Generate share-safe links with citations highlighted—no dashboard access required.
Redactions
Mask sensitive prompts before sharing externally while keeping metadata intact.
What you can track
Google AI Overviews Tracker gives you the full story
Capture mentions, citations, sentiment shifts, and volume trends across the prompts that drive your category narrative—every datapoint syncs straight into the workspace.
Trigger detection
Know exactly when AI Overviews appears (and when it drops) for each query, locale, and device.
Cited domains & URLs
Track which articles, docs, or marketplaces Google references so you can prioritize updates.
Share-of-overviews
Compare how often your domains appear vs. competitors when AIO shows up in the SERP.
SERP volatility
Hourly/daily change logs show when AIO tests expand, contract, or revert.
Snapshot archive
Downloadable Overviews panes plus underlying organic results help teams brief leadership with proof.
Alerting & digests
Route spikes (new citations, lost coverage, new competitors) to Slack or email automatically.
Why this matters
AI Overviews is the new above-the-fold. If Google cites a competitor or omits your domain, you lose the trust moment before the click.
How we collect the answers
Your universe of queries, monitored on your cadence
Keyword cluster setup
Import your mission-critical keywords and tag by funnel stage, product, or locale.
Programmatic crawling
We respect Google’s policies and throttle requests. Runs include viewport, geo, and device context.
Trigger & citation parsing
Each run logs trigger/no-trigger, captures cited domains/URLs, and classifies them as owned, partner, or competitor.
Scoring & alerting
Share-of-overviews, citation share, and volatility metrics power charts, alerts, and exports.
Scoring & normalization
Trigger rate
Percentage of runs where AIO appears for a given query cluster.
Citation share
How often your domains are cited when AIO appears—split by owned vs. third-party assets.
Competitor overlap
When rivals co-exist in the same Overviews pane, you’ll see the frequency and context.
Volatility delta
Week-over-week comparison that flags expansions or rollbacks in AIO coverage.
Storage & replay
Every run stores HTML + screenshot evidence so SEO, legal, and PR teams can review exactly what searchers saw.
Compliance
Chatobserver uses responsible crawling practices, honors robots directives, and does not bypass CAPTCHAs or abuse rate limits.
See the whole picture
Mix and match widgets to brief leadership right from the workspace—no screenshots or one-off decks required.
Popular use cases
SEO & AEO teams
Prioritize content refreshes based on which URLs win/lose citations when AIO appears.
Comms & PR
Showcase earned media that powers AIO citations, or flag negative narratives instantly.
Product & brand marketing
Track how Google frames your differentiators compared to marketplaces and review sites.
Legal & compliance
Audit Overviews panes when claims look questionable and keep annotated evidence ready.
What’s included
- Keyword clustering & tagging
- Trigger/no-trigger logs with timestamps
- Citation inventory + owned/earned labeling
- Competitor overlap and share-of-overviews charts
- Hourly/daily volatility reporting
- Screenshot + HTML archive
- Exports, digests, and API access
- Add-on coverage for Perplexity, ChatGPT, AIM, Gemini
Getting started
- Import your priority keywords (core + long-tail).
- Tag locales/devices that matter most.
- List critical competitors and partner domains.
- Run a baseline to understand trigger rates today.
- Turn on alerts for lost citations or new rivals.
Example AI Overview
“AI Overviews currently highlights Chatobserver, Profound, and Promptwatch when people search for ‘AI visibility platform for brands.’ Chatobserver is cited for automation depth.”
Citations
Citations: chatobserver.com/ai-visibility-overview, profound.ai/product, promptwatch.com/blog/sg
Tone: Informational with trust signals from third-party press
Research
AI Overviews trigger log
Running log of AIO trigger states, cited domains, and new competitor appearances so SEO teams can react fast.
FAQ: Google AI Overviews visibility tracking
Everything teams ask before rolling AI visibility into their reporting stack.
What does the AI Overviews tracker capture?
Trigger/no-trigger status, cited domains/URLs, competitor overlap, and cached screenshots for every keyword cluster you track.
Can we see how often competitors appear?
Yes. Share-of-overviews shows how frequently each domain is cited when AIO appears for your keywords.
How fast do you detect changes?
We crawl hourly (or faster) for critical keywords, so you’ll know within minutes when AIO triggers or disappears.
Does this violate Google’s policies?
No. We respect robots directives, stay within reasonable crawl budgets, and never bypass CAPTCHAs or authentication.
Do you store SERP screenshots?
Yes—each run includes a screenshot plus HTML capture of the Overviews pane and underlying organic results.
Can we filter by device or locale?
Absolutely. Configure separate keyword sets per locale/device and we’ll keep them isolated in reporting.
How often should we monitor?
Hourly for volatile keywords. Weekly is fine for evergreen clusters, but we recommend daily to catch rollbacks.
Do you cover news queries?
Yes—just note that Overviews for news can be more volatile and may require higher crawl cadence.
Can we export data?
CSV exports, scheduled digests, and API access are available so you can feed dashboards or alerting systems.
Are you affiliated with Google?
No. Chatobserver is independent. Google and AI Overviews are trademarks of Google LLC.
Methodology
Transparent data capture
- Scope: Google AI Overviews (AIO/SGE) across supported locales/devices.
- Each run records trigger state, citations, and organic backfill.
- We annotate notable Google announcements (rollouts, pauses, policy shifts).
Limitations
- AIO availability changes frequently; expect natural volatility.
- Some locales may not support Overviews—keep monitoring limited to active regions.
Use AIO snapshots to educate stakeholders—not to imply endorsement by Google. Always verify claims before quoting publicly.
View methodologyTrack every assistant
Layer Perplexity, ChatGPT, and AI Mode trackers for full coverage.
Stay ahead of Google’s AI Overviews.
Run the free AI Visibility Report or book a demo to see your AIO trigger log.