Product feed management for ChatGPT Shopping.

Prices change. Sizes sell out. New products arrive. We help you keep your ChatGPT Shopping product feed up to date, with the right details for each item and variant.

Nike

Trail running shoe

Cream and green trail running shoe with coral details
89.00 USDIn stock
item_id
ridge-forest-08
group_id
ridge-trail
availability
in_stock
url
/products/ridge?size=8

Connect your ecommerce catalogue. We work with the store you already use.

Our product feed management software brings in your products, variants, images, prices, and inventory. Prepare the fields each destination needs without maintaining a second catalogue by hand.

Shopify ChatGPT integration

Build your Shopify product feed from products and their variants. Use the correct ID, selected options, URL, and inventory for each variant, and use collections and attributes to help describe it.

Products · Variants · Collections · Inventory

You can also prepare product data from custom commerce APIs, hosted feeds, and files. Use marketing data connectors to bring catalogue and order data into the connected marketing data platform, so your team can report on the same products and variants.

ChatGPT product feed requirements, mapped to your catalogue.

Map the fields in your catalogue to the fields required in your product feed. Check each variant’s ID, price, availability, image, and landing page, and see how a rule changes the source value before publishing.

Catalogue dataFeed fieldPreparation rule
Variant identifieritem_idUse one stable ID for each variant a shopper can buy.
Product nametitleName the product and make the selected option clear.
Selling pricepriceCombine the amount and currency: 89.00 USD.
Inventory stateavailabilityInclude the correct stock status, including when the item is out of stock.
Variant landing pageurlOpen the product with the relevant variant selected.
Product photographimage_urlUse the image that represents the selected item.

For an OpenAI discovery feed, the required fields are item_id, title, description, url, brand, seller_name, image_url, availability, and price. Group related variants while keeping their individual records. Review the product feed specification alongside your destination mapping.

Product feed optimization starts with the details people need to choose: materials, dimensions, fit, compatibility, and intended use. Use keyword and competitor research to find the language shoppers use, then write titles and descriptions that accurately explain your products.

ChatGPT Shopping, ads, and agentic commerce.

Use your catalogue for ChatGPT Shopping, product advertising, and agentic commerce. Each destination needs the right product fields, with advertising and checkout set up separately.

ChatGPT Shopping

Give shoppers the product details they need.

Include the product details, images, price, and availability people need to compare options. Make sure the product page shows the same item and information as the feed.

Product advertising

Use your catalogue in product ads.

Build product advertising around the items and offers in your catalogue. Set the campaign, budget, and measurement, then use paid media audits and ad creative and copy to review and improve the advertising.

Agentic commerce

Use the right product and seller at checkout.

Agentic commerce checkout needs the selected item, seller, fulfilment details, and a working purchase flow. Manage the checkout integration separately from the discovery feed, using the same product and variant IDs.

Product feed validation. Find the error and fix the cause.

See which item and field caused a product feed error. We show the original value, the mapped value, and the rule that produced it, so you can fix the mapping. Errors that block a listing are separated from suggested product-content improvements.

A cream and green trail running shoe on wet rock beside moss and waterTraction lugs on a trail running shoe above wet, muddy ground

Identity

Keep IDs stable through updates.

Keep the same product and variant IDs when prices or stock change. Use the source SKU and product family to identify the item in reports and correct its feed record.

Completeness

Find missing product information.

Find missing IDs, images, descriptions, and required attributes. Fix the errors that prevent a listing first, then add the details shoppers need to compare the product.

Consistency

Match the feed to the product page.

Check that the landing page matches the feed’s variant, price, currency, image, and stock status. If the same mismatch affects a range of products, fix the mapping rule rather than editing each record.

Freshness

See which catalogue update was published.

Check when the source refreshed, which feed version was prepared, and whether it published successfully. Product feed automation lets you trace a price or stock change and investigate an item that is still showing old information.

Review the errors and change history in the feed, then check the corrected version before publishing it. Use campaign optimization to update affected campaigns when a product, offer, or stock level changes.

Product feed setup, mapping, and updates. All in one place.

  1. Choose the catalogue and market.

    Choose the store, products, language, and currency. Assign responsibility for the catalogue data and the feed mapping, so your team knows where to make a correction.

  2. Map, validate, and inspect.

    Check the field mappings and variant groups, then open individual product records to inspect the result. Resolve blocking errors before approving the feed version.

  3. Manage updates and measurement.

    Refresh and publish the feed as stock and prices change. Use product IDs to compare feed records with reporting, investigate failed updates, and check the next version before it goes out.

AI shopping visibility. See where your products appear and what happens next.

Use AI visibility tracking to see where your products appear in AI answers. Compare those findings with website visits and store orders to understand how shoppers reach your site and what they buy.

Product appearances

Track the same shopping questions across your selected platforms and markets. Compare the percentage of answers mentioning your products, and check whether the question set changed between periods.

Referred visits

See which visits your analytics attributes to AI platforms and which product pages those visitors open. Report visits separately from product appearances in AI answers.

What is product feed management?

Product feed management brings your catalogue data into the format a shopping or advertising destination needs. We help you choose the products, map the fields, check for errors, and publish updates as prices and stock change. You can see which version was prepared and what needs correcting.

How does ChatGPT Shopping integration fit an ecommerce store?

Connect your store and map its products to the feed fields needed for ChatGPT Shopping. Check that variants, prices, images, and URLs match your store. We combine product feeds with research, AI visibility tracking, and reporting, so ecommerce marketing teams can manage the feed and investigate how their products are discovered.

How do you optimize a product feed for AI shopping?

Make it clear what the product is, who it suits, and how it differs from the alternatives. Include the attributes that matter to the purchase, and update them when the range changes. Use the same research for your feed descriptions and ecommerce content, with accurate titles rather than repeated keywords.

Can an agency manage multiple ecommerce product feeds?

Yes. Manage each client’s store, feed mappings, and reports in their agency workspace. Your team can follow the same review process across clients while using each client’s product categories, markets, and goals.

Get your product catalogue ready for ChatGPT Shopping.

Connect your store, check your product data, and manage price and stock updates without a second catalogue to maintain.