Google Ads connector
Connect Google Ads to compare campaign spend and conversions. Choose the conversion actions you want to report on, with the account currency shown alongside the results.
Marketing data connectors.Stop rebuilding the same report.
Connect your advertising, analytics, ecommerce, and CRM accounts. We bring the data together so you can analyse performance, build dashboards, and create client reports without downloading and combining the same exports every week.
Marketing data mapping. Know what each field means.
Paid media by campaign and day
Grain: source account × campaign × reporting day
FieldType
Source account
- Unit
- Account identity
- Aggregation
- Group by account
Shows the source account for each record. We keep its ID as well as its name, so a renamed account can still be identified.
Reporting use
Choose which client or business-unit accounts belong in the report.
Campaign
- Unit
- Campaign identity
- Aggregation
- Group by campaign
Shows the campaign ID and name supplied by the platform. Two campaigns can share a name without being the same campaign.
Reporting use
Use a naming rule to group campaigns that belong to the same initiative.
Date
- Unit
- Reporting day
- Aggregation
- Group by date
Shows the reporting day in the source's selected timezone. Check that boundary when comparing platforms or adding daily results into a monthly total.
Reporting use
Compare matching periods and check whether the latest day is complete.
Spend
- Unit
- Currency amount
- Aggregation
- Sum within one currency
The advertising cost reported for each account, campaign, and day. Keep the original currency, and choose a conversion rule before adding amounts in different currencies.
Reporting use
Use the same spend figures for budget pacing, performance analysis, and client reports.
Conversions
- Unit
- Defined outcomes
- Aggregation
- Sum within one outcome definition
The number of times the selected conversion action was recorded. Choose the outcome you mean: a purchase, a submitted lead, or a qualified opportunity.
Reporting use
Check which conversion action and attribution settings are used in your CPA and ROAS calculations.
Marketing data integration. Connect the tools you already use.
Bring campaign results, website activity, search queries, and sales into one marketing data platform. Choose the accounts and properties you want to use. You can check which source supplied each record when you analyse the results or build a report.
Meta Ads connector
Our Facebook Ads connector brings Facebook and Instagram campaign data into your reports. Compare delivery, creative performance, and the actions recorded for each campaign objective.
LinkedIn Ads integration
See which LinkedIn campaigns generate leads, then compare those leads with the opportunities your sales team qualifies. You can check the audience and lead definition used in each campaign.
TikTok Ads reporting
Compare TikTok video campaign results with your creative and landing-page performance. Check the reporting period and measures supplied by TikTok when reviewing the results.
Google Analytics 4 connector
Our GA4 integration brings website acquisition, landing pages, and key events into your campaign analysis. See sessions, users, and attributed conversions as separate measures.
Google Search Console integration
See which search queries bring impressions and clicks to your pages. Use the findings to choose keywords and plan your next organic content.
Shopify reporting
Connect Shopify orders and products to your marketing reports. Choose how to account for returns, refunds, and repeat purchases when comparing sales with campaign results.
CRM data integration
Connect HubSpot leads and deals to your campaign analysis. Use your lifecycle stages to see which enquiries become qualified opportunities.
8 data sources
Choose the fields you need, check what they measure, and decide how to combine them. Save those choices in a reusable dataset, so each report uses the same accounts, units, and calculation rules.
Marketing data normalization gives fields consistent names, units, and definitions. Data blending combines records using compatible fields and levels of detail, such as campaign and day. Use the resulting dataset in marketing performance analysis or custom marketing reports.
Marketing analytics integrations for reports and dashboards.
Prepare your marketing data once, then use it for different questions, reports, and audiences. You can reuse the same accounts and metric definitions without rebuilding the dataset for each view.
Investigate a performance change.
Use cross-channel analytics to compare periods and acquisition costs. Find the campaigns or landing pages contributing to a change, then decide what needs attention.
Build the client’s report.
Our marketing reporting integrations let you build a report from the datasets you have prepared. Add your findings and recommendations, with the reporting period and metric definitions available for the client to check.
Monitor the next reporting period.
Use custom dashboards and alerts to monitor recurring KPIs. Check when each source last refreshed and whether any data is missing before treating a change as a performance issue.
Marketing data automation. Check the data before you trust the report.
Campaign names change. Conversions arrive late. One account reports in pounds and another in dollars. We help you check the details that can make a combined report misleading.
- Naming & mapping
- Group campaigns using naming rules you can review. Check unmatched records before assigning them to a category, and keep the original names available.
- Currency & time
- Check each account’s currency and timezone. Choose an exchange-rate rule and a consistent reporting-day boundary before combining spend or comparing periods.
- Attribution & outcomes
- Check the conversion action and attribution window used by each platform. The same purchase can be claimed by more than one platform, so adding their conversion totals can count it more than once.
- History & refresh
- See the available date range, last successful refresh, and any gaps. Late conversions or source corrections can change an earlier total; a saved report version lets you check what was shared at the time.
The marketing data platform lets your team reuse these definitions across datasets, dashboards, and reports. Use the data in paid media audits to investigate tracking problems, then make the agreed changes through campaign optimization.
Agency data integration. Each client gets their own workspace.
Connect each client’s accounts in their agency workspace, alongside their datasets and reports. Your team can use the same reporting method across clients while choosing the right accounts, conversion actions, and goals for each one.
In-house marketing teams can organise connected data by channel, product line, or market. Add product feed management to compare catalogue items with their sales results. Use shared metric definitions where they apply, and show where a particular market or account needs a different calculation.
What is marketing data integration software?
Marketing data integration software brings data from advertising, analytics, ecommerce, and CRM systems into a form you can analyse and report on. We handle the connection, account selection, field mapping, and refresh, then let you use the prepared datasets in reports and dashboards.
How does no-code data integration help marketers?
You can choose accounts, fields, metrics, and dates through the interface without writing an integration for each source. Check the resulting dataset, set the calculation rules, and reuse it in your reports. You still control what each metric means and how the records are combined.
How do marketing ETL and reporting fit together?
Marketing ETL means extracting data from your sources, transforming it, and loading it where you need it. We connect that preparation to automated marketing reporting, so you can build reports from reusable datasets, explain the results, and recommend what to do next.
Can AI analyze connected marketing data?
Yes. Ask questions about the marketing data you have connected, then check the records and calculations behind the answer. For example, investigate which campaigns contributed to a higher acquisition cost. Use campaign planning to assign the resulting work, with a goal and an owner.
Put your marketing data to work.
Connect your accounts, prepare a reusable dataset, and build your next report without another round of exports.
Connect your marketing data