Marketing dashboards.Stop checking every account by hand.

See your marketing KPIs in custom dashboards, and get an alert when a metric crosses the limit you set. Check which campaign or channel needs attention, investigate the change, and share your findings with the team.

KPI alerts. Choose the metric and set the limit.

Paid media watchlist

GBP · Last 7 complete days

Advertising spend ÷ recorded acquisitions

Cost per acquisition

Condition met

£42.00 > £40.00

Notification delivery

Slack notification content

Cost per acquisition above £40.00. Current value: £42.00. Paid search · GBP · Last 7 complete days.

Custom marketing dashboards. Know what the numbers mean.

Connect your accounts through marketing data connectors, choose your KPIs, and check how each one is calculated. You can see which accounts, dates, and records contribute to the figures in your dashboard.

Set a limit for acquisition cost, budget pacing, or conversion rate. See whether the current value meets the condition and what the notification will say.

Use the marketing data platform to apply the same metric definitions across your dashboards. Open marketing performance analysis to investigate a change, or use bids and budgets to set the planned spend behind your pacing alerts.

CPAAd spend ÷ acquisitions
Choose what counts as an acquisition, such as a submitted lead or a completed purchase, and which attribution settings apply.
ROASAttributed conversion value ÷ ad spend
Check the currency, conversion values, and attribution window. Use matching definitions when comparing ROAS across periods.
Conversion rateDefined outcomes ÷ eligible visits × 100
Choose the outcome and which visits count towards the rate. More conversions can still produce a lower conversion rate if visits increase faster.

Cross-channel marketing dashboards. Compare the accounts you work on.

Build a digital marketing dashboard around the channels and goals you need to monitor. Choose the accounts, markets, and dates, then compare the relevant results without reopening every platform.

Google Ads and Meta Ads dashboards

Compare spend, delivery, conversions, and acquisition costs in Google Ads and Meta Ads dashboards. Check which account and attribution settings produced each result before combining the figures.

  • Spend & budget pacing
  • CPA & conversion definition
  • ROAS & attributed value

Investigate tracking or account-structure problems with paid media audits, then use campaign optimization to make and review the changes.

SEO dashboards

See landing-page activity from GA4 alongside Search Console queries, impressions, and clicks. Use keyword research to find content opportunities and SEO audits to investigate technical problems.

AI visibility dashboards

Use AI visibility tracking to monitor your chosen questions, platforms, and markets. Compare brand mentions and citations, then check AI referral visits as a separate measure.

Ecommerce dashboards

Compare product and order results, with returns and refunds accounted for in your chosen sales definition. Use product feed management to investigate the catalogue information behind a product listing.

Marketing performance alerts. Tell the right person what changed.

Choose the metric, the limit, and who should hear about it. Each alert shows which account and reporting period triggered the rule, with a link to the dashboard for investigation.

Paid media watchlist7 complete days
£42Condition met
Cost per acquisition above £40Review paid search · Current value £42
  1. Choose the condition.

    Get a CPA alert when acquisition cost rises above your target, or a conversion-rate alert when the rate drops below your limit. A threshold rule checks the limit you set; an anomaly rule looks for an unusual change.

  2. Check the data behind the alert.

    Check the reporting period, last source update, and number of observations behind the metric. A rate based on a few visits can change sharply. Missing or stale data should be investigated as a data problem rather than reported as zero performance.

  3. Notify the right owner.

    Send Slack alerts, Microsoft Teams alerts, or emails to the person responsible for the account or campaign. Show the metric, current value, limit, and affected account, with a link to investigate.

  4. Control repeat alerts.

    Choose when an unresolved condition should trigger another notification and when a recovery should be reported. Review the rule’s notification history to see what was sent and when.

Automated performance alerts save your team from checking every metric manually. Use campaign planning to assign any follow-up work, with an owner and a result to measure.

From KPI monitoring to performance analysis and reporting.

Monitor

Check your goals and recurring KPIs in custom marketing dashboards. Automated alerts flag the conditions you have chosen without requiring someone to open every source account.

Investigate

Open performance analysis to find the channels, campaigns, or landing pages contributing to a change. Check their results before deciding what to do.

Report

Use custom marketing reports to explain what changed, what you found, and what you recommend. Include the figures behind the recommendation so colleagues and clients can check it.

What is marketing dashboard software?

Marketing dashboard software brings KPIs from your marketing tools into a shared view. Connect your sources, choose your metrics and dates, and check the data behind the results. We combine dashboards with alerts, performance analysis, and reporting so you can investigate a change and decide what to do next.

How do KPI alerts work?

Choose a metric and a condition, such as CPA above £40 or lead conversion rate below 2.5%. Select the account, reporting period, and recipient. When the condition is met, the alert shows the current value and where to investigate it.

What belongs in a marketing performance dashboard?

Start with the goal you are working towards, such as qualified leads, purchases, acquisition cost, or attributed revenue. Add the channel measures that help explain progress. You can also monitor AI visibility across a defined set of questions. Choose metrics you will use to make a decision rather than filling the dashboard with every available total.

How do dashboards and client reports work together?

Use dashboards to monitor current performance and reports to explain the results and your recommendations. Both can use the same metric definitions. A saved report version records what you shared at the time, even when the live dashboard later updates.

Build a marketing dashboard you will actually use.

Connect your accounts, choose your KPIs, and set alerts for the changes you want to know about.

Build your marketing dashboard