AI search is already deciding which brands your buyers discover first.

Completely different. Traditional SEO is about ranking in Google's blue links. AI visibility is about whether ChatGPT, Gemini, or Perplexity recommend you when someone asks a question in natural language. The ranking signals, the content that gets cited, and the competitive landscape are all distinct. Many brands that rank well in Google have almost no presence in AI answers — and vice versa. If you're only measuring one, you have a significant blind spot.

We query the actual APIs and interfaces of each AI platform — the same surfaces your buyers use. We run multiple prompt variants per topic and time crawls to capture daily variation, because AI responses shift. The result is a statistically meaningful sample of how each platform talks about your brand, not a one-off screenshot. That said, AI responses are probabilistic by nature — our data gives you directional confidence and trend signals, not hard counts.

That's exactly when it's most valuable. If you start tracking now, you build baseline data before your competitors do. When AI visibility becomes a board-level priority — and for most brand teams, that's already happening — you'll have a year of trend data to work with instead of starting from scratch. The companies that wait to start measuring will be playing catch-up to those who started tracking early.

Manual searches give you anecdotes. ChatObserver gives you data. Searching ChatGPT yourself produces one response, at one moment, for one prompt variant. We track dozens of prompt variants across 6 platforms, log every response, and show you trends over time. You'd need a dedicated analyst running searches daily just to approximate what we do automatically — and you'd still lack the competitor benchmarking, share-of-voice calculations, and longitudinal data.

Pro lets you track multiple brand contexts within a single workspace — useful if your brand appears under different names or product lines. Business is designed for teams managing multiple distinct brands or client accounts, each in its own workspace with separate reporting and tracking configurations. Enterprise adds full white-labeling, custom SLAs, and support for complex multi-brand organizations with cross-workspace analytics.

We run recurring crawls on a daily cycle for Pro and Business, so your dashboard always reflects recent AI behavior. On Starter, crawls run several times per week. Enterprise plans can be configured for custom schedules. Manual crawl triggers are available on Business and Enterprise so you can get a fresh read before a board presentation or after a major content launch.

We currently track ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, and Meta AI. The number of platforms you can track simultaneously depends on your plan — Starter covers 2, Pro covers 4, Business covers 6, and Enterprise covers all available platforms. We add new AI platforms as they reach significant usage, and Enterprise customers can request platform prioritization.

All three, for different reasons. SEOs use it to understand which content formats and sources AI prefers to cite, and to build optimization strategies based on real data. Marketers use it to track brand sentiment and competitive positioning in AI answers. Executives use the share-of-voice summaries and briefings to understand how AI recommendation trends are shaping their market position. The dashboard speaks to each audience without requiring a data analyst to interpret it.

We monitor model updates and behavior changes across all tracked platforms. When a major shift happens — like a new model release or a significant change in citation behavior — we flag it in your dashboard so you can distinguish natural variation from a structural change in how AI responds to your prompts. Our prompt sets are regularly reviewed and updated to stay aligned with how real users actually query AI today.

In traditional SEO, share of voice is the percentage of possible search impressions your brand captures. In AI, we measure it as: across all tracked prompts where your category or problem is being discussed, what percentage of AI responses mention your brand? And of those that do, how do they describe you relative to competitors? This gives you a directional read on whether AI is growing or shrinking your discoverability.

Pro is designed for a single brand or product line that wants full visibility — 4 platforms, 3 personas, competitive intelligence, Slack alerts, and custom dashboards. Business adds the scale and infrastructure for teams managing multiple brands or clients: 6 platforms, 6 personas, executive briefings, scheduled exports, custom branding on reports, and full workspace separation so each brand or client has its own clean environment. If you're an in-house team focused on one brand, Pro is almost certainly right. If you run an agency or a portfolio of brands, Business is built for you.

Monthly plans can be cancelled at any time and your access continues until the end of the billing period. Annual plans are paid upfront and include the full year of access. If you're unsure whether annual makes sense, start monthly — you can switch to annual at any time and the savings apply from your next billing cycle.