How AI visibility is measured
AI visibility data doesn't exist until you capture it. Unlike web analytics or rank trackers, you cannot observe answer data passively. You need structured prompts, recurring runs, raw responses, and systematic parsing.
That is what chatobserver does across ChatGPT, Google AI Overviews, AI Mode, Gemini, and Perplexity, so your team never has to copy and paste AI answers into a spreadsheet again.
Prompt design
Start with the questions people ask AI about your category: comparison questions, recommendation requests, how-to searches. Segment by intent, persona, and product area.
Scheduled capture
Set hourly, daily, or weekly cadences. Every run timestamps the raw response, preserving the exact answer as it appeared, not a summary or paraphrase.
Parsing & extraction
Each response is parsed for brand names, competitor mentions, cited URLs, and sentiment signals. Entity normalization ensures "chatobserver" and "Chat Observer" both count.
Scoring & trends
Mention frequency, share of answers, citation domain authority, and sentiment roll up to a visibility score. Week-over-week deltas show whether you're gaining or losing ground.