Content marketing & social media. All in one place.
We make content repurposing easy.
There is no such thing as bad weather, only bad clothes!
A waterproof jacket can be a great choice for one walk, but a terrible choice for another. Our new guide on jackets starts with three questions: what's the weather like, what's the humidity, and how long will you be outside?
Read our guide to waterproof jacketsI don't let rain stop me from getting out into the mountains.
Don't be afraid of the rain. The right jacket makes all the difference. This one is my go-to for 90% of rainy day hikes - but the other 10% of the time, I choose between another couple of options. Don't make the same mistake I did! #linkinbio
Link in bioIntroducing: The last jacket you'll ever buy.
This week, we're unpacking it all. What makes a rainy walk more comfortable? What makes some jackets so sweaty even when it's cold out? Our latest guide explains everything you need to know before the rain comes down.
Don't get caught out in the rainContent marketing software made EASY.
Northline
Rainy day? Don't go out the door with the wrong gear!
We're dedicated to building the absolute best content marketing suite on the market. From keyword and competitor research to deep dives into search demand, content gaps, and which pages are surfaced for each query. Choose a topic, search intent, and source material, turn it into a content brief, and get it live. All in one app.
Chatobserver connects SEO content planning with social media content creation and more. Draft an article to answer a search query you spot in our analytics tool, draft a social post based on an AI visibility gap you find in our AI visibility platform, write an email to give existing subscribers a reason to come back, and more. Try our AI content creation platform to expand the same brief, evidence, and brand voice into creative, bespoke advertising, presentations, video, and more!
Social media planning software? It's a lot easier here.
See articles, social posts, email, and campaign assets in a shared social media content calendar. Assign an owner, destination, and review date to each item. Keep content that still needs an asset or approval visible alongside scheduled work. Campaign planning connects the editorial schedule to the wider launch, while presentations and video extend the material into other formats.
Northline
Rainy day? Don't go out the door with the wrong gear!
There is no such thing as bad weather, only bad clothes! A waterproof jacket can keep rain out, but make sure it has breathable layers to help manage the heat you generate while trying to get out of the rain!
Start with the forecast, the route, and the time you expect to spend outside. Keep a dry layer protected in your bag. A short walk near home and an exposed all-day route need different preparation.
Walking guide
We give you a carefully-crafted draft, you tweak it as needed, and set it to go live on your site. Fully integrated with your CMS.
Northline
Take the long way.
Social is easy now.
From our dashboard, straight to your socials, whenever you want. Content done for you or done with you.
Northline
Your weekend starts out here.
This week, we're unpacking it all. What makes a rainy walk more comfortable? What makes some jackets so sweaty even when it's cold out? Our latest guide explains everything you need to know before the rain comes down.
Don't get caught out in the rainBring readers back to the guide
Easily give subscribers a specific reason to visit your site. Create rich campaign newsletters with campaign tracking ready to go.
Content approval workflows. With none of the frustration.
Northline
Wet-weather walking
Original sentence
Stay comfortable in any weather.
Revised sentence
Protection for rainy days, and adjustable layers to keep you comfortable.
No more double-checking product listings before pushing content live. Link your product data feeds to get automatic recommendations and feedback as you write. Agency teams have each client's brand context and guidelines at the ready, and in-house teams can bring the whole team together to get things done fast.
Try a content workspaceAI-generated content doesn't have to be so bad.
Pack for the path ahead.
Northline
A slower start. A longer way round.
Most marketing teams have tried using AI to write a first draft, create images for social media, or turn some small insight into a larger piece of content (a blog, LinkedIn post, etc.) The issue is: everyone can tell. AI-generated content is only useful when it adds value.
Our customers get state-of-the-art content repurposing, ad creative and copy generation, paid distribution, and more. All included in the same subscription. And all in one app.
"Set it and forget it" is not a good strategy.
We connect every decision to performance analysis. From organic landing page traffic, AI search visibility, paid campaign performance, qualified conversions, and more. Assess your brand's social reach and engagement relative to benchmarks, last quarter, or fast-rising competitors you wouldn't have seen coming otherwise. Use data connectors to bring every single source together and easily create custom reports to share with clients or stakeholders.
But don't stop at sharing the report. We flag if an article has lost relevance, if a blog post is getting zero traffic, if a page on your site that used to get lots of AI traffic is now outranked, and more. AI visibility monitoring adds an extremely important view of where your brand appears, alongside conventional search and social performance data. All in one app.