Create
Turn your ideas into content, creative and presentations without starting over in another tool.
Build content briefs from keyword and competitor research, carrying the selected terms, search intent and ranking-page context into the writing and creative work.
Content & social
Develop organic content and social campaigns with a consistent brief and message.
Ad creative & copy
Create ad visuals, responsive search ads and copy variations for testing.
Content briefs
Turn a selected keyword cluster into a content brief with an audience, search intent, primary topic and proposed page format. Keep competitor-page findings and existing-site context with the assignment. Give writers the questions to answer, supporting topics to cover and relevant pages to link, so the brief carries the reasoning behind the work.
Presentations & video
Turn campaign ideas and findings into presentations, slide decks and video ads.