Perplexity
Perplexity Visibility Tracker
See which brands earn citations inside Perplexity Copilot answers—across every prompt, persona, and follow-up flow that matters to you.
Monitor mentions, article cards, and conversation branches so you can brief leadership on what Perplexity is teaching buyers in real time.
Last updated: Jan 10, 2025
Surfaces
Perplexity Copilot
Pro & Enterprise
Cadence
Hourly / daily
Per persona or topic
Outputs
Mentions · citations · follow-ups
Snapshots + CSV
Why teams choose Chatobserver
Chatobserver schedules the prompts, snapshots every answer, rolls up share-of-answers, and ships alerts/exports—so marketing, CX, and comms teams see shifts without stitching spreadsheets together.
Example prompt
““Best AI visibility tools for agency retainers?””
Configure persona, geography, and sample size, then let Chatobserver refresh each prompt hourly, daily, or weekly while logging the answers back to your workspace dashboards.
Mentions captured
Structured prompt runs across Perplexity pull every direct brand mention and near-match reference.
Citation inventory
We normalize each citation so you know which domains Perplexity leans on when answering.
Sentiment pulse
Every answer is scored for sentiment so teams can escalate negative positioning fast.
Share-of-answers
Track how frequently Perplexity mentions you vs. key competitors for your critical prompts.
Mentions
Track mentions & share-of-answers inside Perplexity Copilot answers
Queue strategic prompts against Perplexity with recurring cadences (hourly, daily, weekly) so you always know when narratives shift. Chatobserver version-controls every answer and exposes raw tokens so you can audit exactly what the model returned.
Recurring prompt orchestration
Stack prompts by persona or narrative and set the cadence that matches your reporting schedule.
Workspace governance
Invite brand, comms, and agency partners while keeping sensitive prompts scoped to each team.
Share-of-answers scoring
Each prompt execution rolls up to a trendline so you can report gains or regressions quickly.
Sources
Analyze citations & source mix
Perplexity leans on a rotating cast of domains. We normalize every cited URL, map it to owned/earned media, and highlight which stories or assets back your narrative.
Domain-level rollups
Group citations by domain, topic cluster, or asset type to see where your proof points live.
Source freshness
Spot which blog posts, docs, or newsroom stories Perplexity still trusts and which need updates.
Link equity opportunities
Identify third-party mentions where you can add messaging or request clarification.
Competitors
Compare competitor placement
Pick any competitor mix—market incumbents, insurgent startups, or adjacent categories you pitch against. Chatobserver calculates how often each is mentioned, how favorably they are positioned, and which proof points the model references.
Ad-hoc competitor sets
Swap in peer sets per prompt so each team monitors the rivals that matter to them.
Sentiment context
See when assistants praise or undercut you vs. competitors, not just whether you appeared.
Answer snapshots
Export annotated answers (with citations) to drop into executive briefings instantly.
Trends
Trend answers over time
Our keyset pagination and pre-aggregated series make it easy to scan thousands of answers without throttling dashboards. Compare week-over-week or month-over-month to show momentum.
Latency-friendly charts
No waiting for slow queries—every prompt stream is pre-modeled and cached.
Annotations
Tag spikes with campaign launches, announcements, or crisis moments for context.
Exports
Push results into Sheets, BigQuery, or your BI stack for deeper cuts.
Snapshots
Cached Perplexity Copilot captures
Need to show leadership exactly what Perplexity said? Cache every answer with timestamp, workspace, and assistant variant so audits are painless.
Compliance trail
Every cached artifact includes the model, run config, and prompt for legal reviews.
Shareable links
Generate share-safe links with citations highlighted—no dashboard access required.
Redactions
Mask sensitive prompts before sharing externally while keeping metadata intact.
What you can track
Perplexity Visibility Tracker gives you the full story
Capture mentions, citations, sentiment shifts, and volume trends across the prompts that drive your category narrative—every datapoint syncs straight into the workspace.
Copilot brand mentions
Know exactly when Perplexity names you (and how it describes you) across Pro + Enterprise experiences.
Article cards & citations
See which domains Perplexity pins as sources when it mentions you versus competitors—news, docs, explainers, and more.
Competitor share-of-voice
Compare visibility across your query sets. See which rivals Copilot elevates in “best” and “vs” prompts.
Follow-up path analysis
Capture Copilot’s suggested follow-up questions to understand adjacent intents and where journeys branch.
Sentiment & stance
Track tone for every answer plus pros/cons callouts so comms teams can reinforce what resonates.
Volatility over time
Hourly/daily charts show when mentions spike or fade—perfect for reacting to launches and PR hits.
Evidence library
Cached Perplexity transcripts with highlighted cards make it painless to share proof with stakeholders.
Why this matters
Perplexity is the SERP replacement for research-heavy buyers. Measuring which domains it trusts gives you leverage with content, PR, and partnerships.
How we collect the answers
Your universe of queries, monitored on your cadence
Query + persona lists
Group prompts by audience (press, analysts, buyers) and tag by intent so Copilot runs map to your funnel.
Copilot capture
We respect rate limits and robots/ToS. Runs include persona, mode, geography, and cadence you control.
Entity & card extraction
We normalize brands, products, and domains referenced in the main answer plus article cards and “Sources”.
Scoring
Mentions, citation share, sentiment, and volatility are modeled per workspace, ready for dashboards or exports.
Scoring & normalization
Share of Answers
Percentage of Copilot answers that mention an entity within a query set.
Citation Share
Percentage of answers pinning your domain/URL in article cards or inline citations.
Follow-up Influence
Track when Perplexity recommends your assets as the “next” question to explore.
Sentiment
−1 to +1 stance plus pros/cons so you can calibrate messaging.
Storage & replay
Time-series metrics + cached Copilot transcripts (with article cards) so you can replay the full experience.
Compliance
Chatobserver is independent from Perplexity. Data capture honors platform policies, robots directives, and user authorization.
See the whole picture
Mix and match widgets to brief leadership right from the workspace—no screenshots or one-off decks required.
Popular use cases
Comms & PR
See when earned media lands inside Copilot and reinforce the narratives that stick.
SEO/AEO
Identify which evergreen resources Perplexity leans on and prioritize refreshes.
Revenue marketing
Track “best” and “vs” prompts to defend pipeline keywords and uncover new ones.
Product marketing
Validate positioning language Perplexity repeats and gap-analyze vs. rivals.
What’s included
- Persona-based query sets & tagging
- Mentions, citations, sentiment, follow-up journeys
- Competitor comparisons
- Hourly/daily trendlines + alerting hooks
- CSV export, scheduled digests, API access
- Cached transcripts with highlighted article cards
- Add-ons for ChatGPT, Google AIO/AIM, Gemini, Claude
Getting started
- Import or draft persona-specific query lists.
- Pick geos + cadences (hourly for hot topics, weekly for evergreen).
- Map competitors and priority domains so scoring stays consistent.
- Run the baseline to capture current mentions/cards.
- Configure alerts for mention spikes or new domains cited.
Example Perplexity answer
“Chatobserver automates AI visibility reporting with Copilot-ready exports and alerts. Profound focuses on qualitative message testing, while Promptwatch offers lighter dashboards.”
Citations
Citations: chatobserver.com/ai-visibility-overview, searchengineland.com, promptwatch.com/product
Tone: Highlights Chatobserver strengths while remaining neutral on others
Research
Perplexity answer source tracker
Monthly report listing which domains Perplexity cites most often for marketing, CX, and comms prompts.
FAQ: Perplexity visibility tracking
Everything teams ask before rolling AI visibility into their reporting stack.
What does the Perplexity tracker monitor?
Your prompts inside Perplexity Copilot—mentions, article cards, follow-up paths, sentiment, and share-of-answers for each entity.
Do you capture the article cards and inline sources?
Yes. Every cited domain/URL is normalized so you can see which assets influence Copilot answers most often.
Can we see follow-up questions?
Absolutely. We store the follow-up prompts Copilot suggests so you can understand adjacent intents.
Is this allowed by Perplexity’s policies?
Yes—we capture answers where permitted, respect rate limits/robots, and only run with user authorization.
Can we compare multiple competitors?
Add as many brands/domains as you need. Share-of-answers and citation share update instantly.
How often should we monitor Copilot?
Daily or hourly for volatile narratives (news, finance, AI). Weekly works for slower-moving categories.
Do you store screenshots?
Yes—every run includes a cached transcript and screenshot so you can brief stakeholders with proof.
Can we export data?
CSV export, scheduled email digests, and API access (on higher tiers) are all available.
What about locales and languages?
Start with your core markets. We support multi-locale Copilot sessions and recommend running per region.
Are you affiliated with Perplexity?
No. Chatobserver is independent and honors Perplexity’s terms of service and guidelines.
Methodology
Transparent data capture
- Scope: Perplexity Copilot (Pro + Enterprise) experiences.
- Article cards/citations are parsed with DOM-level accuracy.
- Follow-up prompts are captured when Copilot offers them.
- We annotate major Copilot UI or model changes inside your timeline.
Limitations
- Consumer (non-Copilot) answers can change more frequently; focus on Pro/Enterprise for stability.
- Perplexity may omit citations for certain topics; those runs are still logged for trend context.
Use evidence responsibly: include context when sharing Copilot outputs and verify claims before reusing quotes.
View methodologyMore AI visibility tools
Layer on ChatGPT, Google AI Overviews, and Google AI Mode trackers.
See your brand inside Perplexity answers.
Run the free AI Visibility Report or book a demo to review your Copilot prompts.