In chatobserver, AI share of voice is the percentage of collected answers in the selected sample that mention a brand at least once. Each answer counts once per brand. Other tools may use a different denominator.
See what the denominator changes.
Count each answer once when it mentions the brand. In chatobserver, this answer-based presence rate is called share of voice.
Worked example
chatobserver counts answers mentioning a brand divided by all collected answers in the selected sample. With 64 of 140, share of voice is 45.7%. This is not the brand’s share of every textual mention across all competitors.
Why it matters
- It helps teams express competitive position in a format leadership already understands.
- It connects recurring prompt monitoring to an executive-friendly metric.
- It becomes more powerful when paired with citations and sentiment.
What to watch
- overall share movement
- share by assistant
- share by prompt cluster and market
Next reading
Share of answers
A practical definition of share of answers and how it differs from rank-based SEO reporting.
Brand mentions
How to think about brand mentions in assistant answers and why mention quality matters as much as mention volume.
How to measure AI visibility
Choose a repeatable set of questions and connect each metric to the answers behind it.