Glossary note
AI referrals
What AI referrals are and why traffic from assistant answers needs to be measured separately from classic organic traffic.
AI referrals are visits that originate from AI assistants, AI search interfaces, or answer experiences rather than from classic search results pages.
Why it matters
- - They help connect visibility work to actual downstream traffic and engagement.
- - AI referral growth can lag behind visibility changes, so both signals matter.
- - Teams need separate attribution to avoid hiding AI demand inside generic referral buckets.
What to watch
- - AI sessions and engaged visits
- - assistant source mix
- - landing pages that convert AI traffic best
Measure AI referrals in your own market
Run the free AI visibility report to see how this concept appears in assistant answers, citations, and competitive coverage.
Next reading
AI visibility hub
The core category hub for AI visibility strategy, measurement, and platform fit.
Free AI visibility report
Get a live baseline for your brand across assistants, citations, and competitors.
AI visibility guide
An overview of how teams measure, report, and improve visibility across assistants.
Measure AI referrals in your own market
Run the free AI visibility report to see how this concept appears in assistant answers, citations, and competitive coverage.