AI visibility is the degree to which your brand appears, gets cited, and is framed positively inside AI-generated answers across assistants and answer engines.
Worked example
A recommendation may name your brand without citing your website. Record the mention and the citation separately: they answer different questions.
Why it matters
- AI answers often replace the classic click path and shape consideration before a user reaches your site.
- Visibility is not only about mentions; it is also about how confidently assistants represent your brand.
- Teams need a repeatable way to connect prompts, sources, and outcomes instead of relying on screenshots.
What to watch
- share of answers across key prompts
- source citation frequency and quality
- competitor coverage and narrative framing
Next reading
Brand mentions
How to think about brand mentions in assistant answers and why mention quality matters as much as mention volume.
Source citations
Why source citations are one of the most defensible signals in AI visibility work.
How to measure AI visibility
Choose a repeatable set of questions and connect each metric to the answers behind it.