Studying AI Overviews for Spanish queries

Keep the appearance of an AI Overview separate from what it contains. The first question is whether an overview was present in the collected result; the second is which brands and sources appeared when one was present.

Status: Study design
Language: Spanish
Results: No dataset published

A protocol you can reuse

Proposed study design. No collection has been run and no results are implied.

When does a Spanish-language Google query show an AI Overview, and what does it cite?

Choose 40 Spanish queries split equally across definitions, instructions, comparisons, and commercial recommendations. Fix one market and device class. Collect on three days: 120 planned search observations.

First record whether an AI Overview is present. Only then record brand mentions and cited URLs within it. Preserve ordinary search results separately. A collection failure, no overview, and an overview without your brand are three different states.

Report overview presence using all successful search observations as the denominator. Report brand and citation coverage both within present overviews and across the full successful sample, naming each denominator. Do not silently exclude queries that never show an overview.

Collection record

Download text

STUDY RECORD — EMPTY TEMPLATE
study_id: [assigned identifier]
prompt_id and exact wording: [text]
question group: [category]
language and market: [settings]
platform: [approved platform name]
collection date and account context: [details]
collection state: completed / failed
AI Overview present (Google only): yes / no / not applicable
answer reference and preserved text: [reference]
brand presence decisions: [brand, yes/no/ambiguous, passage]
cited URLs and supporting passages: [references]
reviewer and exclusion reason: [details]

What the study can distinguish

Use all successfully collected queries as the denominator for overview appearance.
Use answers with an overview as the denominator when describing the sources within those overviews.
Keep query intent and target market visible so changes in the sample remain distinguishable from changes in the results.

Collection and interpretation

Define the query set, language, location, and collection window.
Record overview presence, answer text, cited URLs, and unsuccessful collection attempts.
Compare matching query groups and explain both denominators. Include representative answers and limitations before drawing conclusions.

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