Documentation

AI Referrals

AI Referrals shows real visitors who reached your site from AI assistants such as ChatGPT, Claude, Perplexity, Bing Copilot, and Gemini. Once the analytics snippet is installed, each visit is tagged with the referring assistant so you can quantify emerging traffic sources.

Filters

  • Window – Choose a 7, 14, 30, 60, or 90-day lookback.
  • Platform – Focus on a single referrer or view all platforms together.
  • Search – Filter landing pages, referrers, events, or sessions by keyword.
  • Event type – Switch between pageviews and custom events in the session explorer.

Selections update instantly and persist as you move between tabs.

Overview metrics

  • Sessions – Unique visits attributed to AI assistants during the window.
  • Visitors – Distinct visitors identified by the snippet.
  • Top platform – The assistant responsible for the most sessions.
  • Top landing page – The page receiving the most AI-driven visits.
  • Project status – Confirms whether the snippet is installed and verified.

Trend chart

  • Daily session volume plotted by referrer.
  • Hover to see exact counts for each platform.
  • Toggle legend items to compare one assistant at a time.

Tables

  • Landing pages – Top destinations, total sessions, share of platform, and when they were last seen.
  • Referrers – AI answer URLs or sources driving visits.
  • Devices – Session counts by device type (desktop, mobile, tablet, other).
  • Events – Custom events you track via the snippet (e.g., sign-up, demo request). Use this to measure on-site outcomes.

Session explorer

  • Lists individual sessions with timestamp, platform, landing page, device, and event counts.
  • Use Load more to page through historical sessions.
  • Changing filters resets the explorer to the first page.

Troubleshooting

  • Project missing – Generate a project in the Overview tab and reinstall the snippet.
  • Verification blocked – Your site prevented the automated check. Confirm the snippet manually and choose “Mark as installed.”
  • No data yet – Once real visitors arrive from an AI assistant, the tab updates automatically. Try a longer window or confirm the referrer shows up in your browser’s dev tools.

Need help? Email support@chatobserver.com with your workspace ID and the timeframe you’re inspecting.