Tell us what you want to report on. We use your connected data to create an editable report with charts, tables, and a written summary. Change the words, rearrange the pages, and apply your branding before you share it.
Campaign objective: sell trail-running shoes.
The campaign needs a buying guide for muddy trails, a better destination for the waterproof-shoe ad, and a check of its conversion goals. Add-to-cart is set as a primary conversion even though the objective is completed purchases.
Check purchase tracking and the campaign's active goals before deciding whether to increase its budget.
Write the muddy-ground buying guide and link it to the soft-ground shoe range.
Send the waterproof-shoe ad to the waterproof collection.
Check which conversions the campaign counts and whether purchases are recorded correctly.
Check the tracking and destination changes after they're made. Then review campaign results using the conversion goals and dates recorded for the comparison.
We recommend a buying guide for people choosing trail shoes for muddy routes. Link to it from the trail-running category, and link from the guide to the soft-ground shoe range.
The guide should explain grip, mud clearance, fit, and which shoes suit different routes. Use product specifications and testing to support the comparisons, with links to the relevant products and related advice.
Check the target keywords and whether an existing page already answers the same searches.
Write the brief with the comparison criteria, product specifications, and testing sources.
Add links from the category and related guides, and check that they reach the right pages.
After publication, check that the guide is indexed and track the searches bringing visitors to it. Review whether those visits lead to the soft-ground shoe range.
The campaign is meant to generate completed purchases, but add-to-cart is set as a primary conversion. Check which goals the campaign actually uses for bidding and reporting before treating its conversion totals as sales.
The waterproof-shoe ad also sends people to the full shoe range. Change the destination to the waterproof collection, and check that the advertised products are available.
Test a purchase and check the event, order value, and counting settings.
Check which conversion goals the campaign uses, then agree any changes to primary or secondary actions.
Record the change date and the conversion definitions used for the next comparison.
After the change, check the purchase event and the campaign's active goals. Compare later results using the recorded change date and conversion definitions.
Tell us which campaign or channel you want to report on, and choose the dates. We pull together the relevant data and help you explain the results. You can add an executive summary, dig into individual campaigns, or focus the report on a specific question.
Connect your sources with marketing data connectors, then use performance analysis to investigate the results. You can include marketing audit findings in the report, with the affected campaigns or pages and your recommended fixes.
Add a chart, move a table, rewrite the summary, or give an image the whole page. You control the layout and the wording. The report editor lets you work on the design and the data without moving between a slide deck and a spreadsheet.
Save the layout as a report template, then reuse it for the next client or reporting period. Keep the sections that work, update the results, and add your latest recommendations. Use campaign planning to compare the results with the original campaign goals.
Bring SEO, PPC, social media, and AI visibility into one marketing performance report. We show the source and definition behind each metric, so you can compare results without treating a form submission, a sale, and an AI citation as the same outcome.
Which searches and pages are bringing people to the site?
Use keyword research and landing-page performance to show the searches and pages you're targeting. Add SEO audit findings to explain technical problems, the fixes made, and the pages that still need work.
What did the ad spend produce?
Report campaign spend, conversions, CPA, and ROAS with the goals and dates used to calculate them. Include paid media audit findings and explain any changes to budget allocation.
Which social campaigns brought engagement, visits, or sales?
Show reach, engagement, website visits, and the business results you track. Connect the results to your social campaigns and content so you can see which posts and messages performed well with each audience.
Where does your brand appear in AI answers?
Use AI visibility analysis to report brand mentions and citations by prompt, platform, and market. Open the recorded answers to check what was said and which sources were cited.
Give your team a draft they can review before the client sees it. Check the figures, edit the explanation, and agree the recommendations, then share the approved version.
Bring in the charts, tables, and findings, then write the summary and recommendations. Leave any questions for your colleagues to resolve before sharing.
Check the numbers, reporting dates, sources, and recommendations. Make any changes with your team before approving the report.
Share a snapshot when you want the report fixed as it was presented, or a live version when you want the data to keep updating.
For automated marketing reports, reuse your layout and connected data for each reporting period, then review the summary and recommendations before sharing. Keep previous shared versions so you can see what the client received. Use dashboards and alerts to monitor changes between reports.
Use your agency's colours, fonts, and editorial style across report covers, charts, tables, and headings. Save the design for your team to reuse, then tailor the results and recommendations to each client.
Our agency reporting software gives marketing agencies a separate workspace for each client's reports, data, and collaborators. In-house teams can create detailed channel reviews and shorter management summaries using the same report builder.
NorthlineTrail-running campaign review
Tell the AI report generator what you want to report on. We use your selected data to suggest a structure, summarize the results, and draft the explanations. You can check the source records and edit any part of the report.
Rewrite the summary, add your own analysis, and change the recommendations before approving the report. You can also turn it into presentations and video for a client meeting or internal update.
Include the reporting period, the results you want to explain, and what you recommend doing next. Add charts and tables where they help, with the source and definition behind each metric. You can build a short executive summary, a detailed campaign review, or both.
Yes. Bring SEO, PPC, social media, and AI visibility into one report. We show the dates, sources, and metric definitions so you can compare the results properly. Keep channel-specific outcomes clear: a reported conversion, a qualified lead, and a completed sale aren't automatically the same thing.
Use a report to explain the results and recommendations for a particular review. Use a dashboard to monitor selected metrics as they change. Reports can update too, but you can share a snapshot when you want the client to receive a fixed version of what you reviewed.
Save report templates, branding, and metric definitions for your team to reuse. Each client has a separate workspace, where you can choose the right data, update the commentary, and review the recommendations before sharing.
