A higher cost per purchase could mean more spend, fewer orders, or a change in tracking. We compare the relevant campaigns, dates, and audiences so you can investigate what's behind it. Check the source data before deciding whether targeting, creative, or budgets need attention.
Connect your sources with marketing data connectors, then look at the campaigns, audiences, and landing pages behind a change. We show spend, traffic, and conversions alongside the campaign goal, so you can check whether you're measuring the result you actually wanted.
The calculator shows how a change in spend and a change in purchase volume affect cost per purchase. It first applies the new spend to the original number of purchases, then uses the new purchase total. Use your campaign data to investigate what changed in targeting, traffic, or conversion tracking.
Choose what counts as an acquisition: a completed purchase, a qualified lead, or another agreed result. Use the same definition for both periods. If you divide spend by completed orders, you're measuring cost per purchase. To measure new-customer acquisition cost, define which customers count as new and which acquisition costs you're including.
See what a click costs by campaign, audience, or search term. Then check whether those clicks reach the right page and lead to the result you want. Use that detail to decide whether the bid, targeting, or landing page needs changing.
ROAS compares attributed conversion value with ad spend. Check the attribution window, currency, and values behind the figure, and compare reported revenue with your sales records. For profitability, also account for refunds, product costs, and other expenses.
Choose comparable dates, campaign filters, and conversion goals. We show those settings with the results, so you can see when a change in tracking or reporting affects the comparison. Check seasonal demand and the time between a click and a conversion before deciding what the numbers mean.
Which dates are being compared?
Set the dates and timezone, and check whether both periods have finished reporting. Compare equivalent windows so a partial week isn't treated as a full one.
Which traffic or campaigns are included?
See the channel, campaign, location, device, and landing-page filters used for each result. Break down the total to find a change concentrated in one campaign or audience.
What is counted as a conversion?
Check the conversion event, lead qualification rules, counting settings, and attribution window. Record any changes so a new definition doesn't look like a change in campaign performance.
Use campaign optimization to work through targeting, creative, or landing-page changes. Our bid and budget management tools help you review allocation and pacing before changing what each campaign can spend.
We bring your channel data into one view and help you investigate where a result changed. Break it down by campaign, audience, or page, then compare visits, leads, and purchases using the definitions from each source.
See which searches and organic landing pages gained or lost traffic, and whether those visits led to the conversions you track. Use keyword research to investigate changes in search demand and technical SEO audits to check for problems on the affected pages. Review the dates of content and site changes alongside the results.
Compare spend, traffic, conversion rate, CPA, and ROAS by campaign, audience, or search term. If the numbers suggest a tracking or landing-page problem, investigate it in paid media audits before changing targeting, creative, or bids.
See reach, engagement, website visits, and the business results recorded by each platform. Compare paid and organic activity separately, then use social campaign planning and ad creative analysis to investigate which messages and audiences performed well.
Use AI visibility monitoring to see recorded brand mentions, citations, and answers by prompt, platform, and market. Review referral traffic and conversions alongside those answers to investigate visits from AI platforms.
See how a purchase is credited when someone first finds the collection through paid search, returns through an organic search result, and later buys after an email. Switch between first interaction, last interaction, and equal credit to see how the same purchase is assigned to different channels.
The ad, search result, or email the customer interacted with
The purchase or other outcome being counted
How credit is assigned and how far back the calculation looks
The conversion value credited to each channel
The attribution rule explains how credit is assigned. Use a controlled test or another suitable causal analysis to estimate the extra sales a campaign generated. For marketing ROI analysis, define the return, costs, and reporting period, then explain the findings in custom marketing reports.
Ask why cost per purchase rose, which campaigns lost traffic, or where conversion rate dropped. We compare the relevant dates and segments, show the source records, and help you investigate possible explanations. You can check the figures and question the recommendation before deciding what to change.
Assign the agreed change in campaign planning, with an owner and the metric you'll review. Use dashboards and alerts to monitor that metric, then compare the result with the improvement you expected.
Marketing performance analysis helps you understand how campaigns are performing against the result you want. We compare spend, traffic, conversions, and value, then let you investigate the campaigns, audiences, or pages behind a change. You can check the source data before deciding what to do next.
Choose comparable reporting periods, campaign filters, and conversion definitions. Compare spend, traffic, conversion volume, and value, then break down the result by campaign, audience, or page. Check tracking changes, incomplete reporting, seasonality, and conversion delays before drawing a conclusion.
CPA divides spend by the acquisitions you're counting, such as purchases or qualified leads. ROAS divides attributed conversion value by ad spend. Use lead quality, customer value, and the costs involved to judge what those figures mean for your business.
Yes. Connect SEO, paid media, social media, and AI visibility in one workspace. We show the account, dates, units, and metric definitions behind the results so you can compare compatible measures and investigate each channel's contribution to the same business goal.
