AI visibility describes your presence in generated answers. A customer might ask for a recommendation, compare two products, or check a claim about your company. Your brand can be recommended, mentioned in passing, omitted, or described incorrectly.
Start by reading the answer in context. A mention count tells you how often a name appears; it does not tell you whether the recommendation is useful or accurate.
Worked example
Start with
Imagine an ecommerce team comparing email platforms. It asks, “Which email platform should we use with our store?” That question is the unit of work. It is different from checking where an email-platform page ranks in search.
Read the evidence
In the answer, Klaviyo is recommended for automation, Mailchimp is discussed as an alternative, and two websites are cited. These are three separate observations: a mention, the way the product is described, and a source citation. A cited domain need not be the brand being recommended. None of these observations establishes that a person visited a site or bought anything.
Make the decision
Record the question and inspect the complete answer before deciding what to change. If AI describes an old price, investigate the cited page. If the description is accurate but your brand is absent, examine the alternatives and the question’s intent. Repeating a name on your website is not a demonstrated fix.
Take this away
Begin with a small set of actual customer questions. Keep the wording and platform consistent long enough to compare new answers with the originals. The measurement guide explains how to count them; the glossary defines the individual terms.
Reusable outline
Look at the whole answer
- Define prompt clusters by commercial, informational, and comparative intent.
- Track assistant coverage separately instead of collapsing all answer engines into one score.
- Review source citations alongside mentions so reporting stays defensible.
- Translate findings into actions for content, PR, product marketing, and CX.
Build a useful starting point
- Start with a prompt set small enough to review weekly.
- Use a single visibility metric plus supporting evidence instead of too many disconnected charts.
- Keep reporting tied to real prompts and cited sources.
Related pages
AI visibility tracking
Connect recurring questions, brand mentions, and cited sources in one workspace.
Free AI visibility report
Get a live baseline for your brand across assistants, citations, and competitors.
AI visibility
A definition of brand presence in AI answers, with an example and related terms.