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Open a prompt’s results to read its collected answers. The answer view preserves the response content, while Analysis and Evidence help you investigate the brands, sentiment, and sources associated with it.
Stored answer with platform filters and previous and next answer controls

Use the history controls to compare stored answers. Example workspace.

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Inspect a single answer

Check the platform, region, and collection date before interpreting the response. Read the full answer, including qualifications and comparisons, rather than relying only on the excerpt in a table. Sentiment highlighting points to passages about brands. Use Highlight other brands to include competitor passages. A highlighted name and a positive or negative statement are different pieces of information: the surrounding sentence explains what the answer is saying. Open the evidence to inspect citations. A cited page can support a specific statement without endorsing the brand mentioned alongside it.

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Compare answers over time

Use the history controls to move between collected answers for the same prompt. Keep the platform and region consistent when comparing dates. Note changes in:
  • Whether your brand appears at all.
  • Where it appears in an ordered recommendation.
  • Which strengths, limitations, or audiences are associated with it.
  • Which competitors and source pages appear.
AI answers can vary even when your prompt is unchanged. Look for a repeated pattern across relevant questions and dates before treating one response as a lasting change. If the answer is present but its analysis is pending, return once analysis is complete. See missing answers, sentiment, and citations for more specific checks.