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Monitor questions that someone could ask while researching your category or deciding between products and services. A useful prompt set includes discovery, use-case, comparison, and branded questions, with each group answering a different marketing question. Replace the examples with your category and real customer questions. Sales calls, support conversations, site-search queries, and your existing search research can help you identify the wording to test.

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Avoid a biased prompt set

Including your brand in every question makes mentions much more likely. Keep branded research separate from unbranded discovery when reviewing visibility. Similarly, a question that asks for a list of ten providers is a different test from a question asking for one recommendation. Keep wording stable when comparing dates. Changing the question, platform, or region can change the answer independently of any change to your website or marketing.

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Organise before scaling

Create groups for product categories, markets, or customer needs. Begin with a manageable set you can read manually, then use bulk import to extend it. Prompt coverage is valuable when the questions represent your business; a larger count alone does not make the results more representative.