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Connect chatobserver to an AI assistant and ask questions about your workspace in everyday language. With your permission, the assistant can also help organise prompts, groups, competitors, sources and published coverage. Use this chatobserver connector address when your assistant asks for an MCP server URL:
Your assistant will open chatobserver’s secure sign-in. You choose which workspaces it can access and whether it can only read information or make changes too. You never need to paste your chatobserver password or an API key into the assistant.

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Before you start

  • A chatobserver account with an active membership in at least one eligible workspace.
  • An existing chatobserver plan for that workspace. The connector cannot buy a plan, take payment or change billing.
  • A Claude, ChatGPT or other assistant plan that supports custom connectors.
The assistant always follows your current chatobserver role and workspace access. Connecting it does not give you or the assistant any extra permissions.

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Connect Claude

Claude supports custom connectors on Pro, Max, Team and Enterprise plans. On Team or Enterprise, an Owner or Primary Owner must add chatobserver for the organisation before individual members can connect.
  1. In Claude, open Settings → Connectors.
  2. On Team or Enterprise, open Organization connectors. An Owner or Primary Owner should choose Add custom connector.
  3. Name the connector chatobserver and enter https://mcp.chatobserver.com/mcp as the connector URL.
  4. Choose Add, then Connect.
  5. Sign in to chatobserver, select the intended workspaces by name, review the requested access, and choose Connect.
  6. In a Claude conversation, open Search and tools and enable chatobserver.
Each person connects their own chatobserver account, so Claude only sees the workspaces and information available to that person. See Anthropic’s connector guide if the options in Claude look different.

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Connect ChatGPT

ChatGPT currently supports custom connectors on Business, Enterprise and Edu workspaces on the web. A ChatGPT Admin or Owner must add chatobserver before other members can use it.
  1. An Admin or Owner opens the ChatGPT workspace’s app settings and enables the option to create custom connectors.
  2. Create a custom app and use https://mcp.chatobserver.com/mcp as the connector URL.
  3. Test the connection, then publish the app to the intended people in the ChatGPT workspace.
  4. Each user connects their own chatobserver account before using the app.
ChatGPT’s controls can change while custom connectors are in beta. See OpenAI’s custom connector guide if the options in ChatGPT look different.

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Connect another AI assistant

Look for an option named Custom connector, Add connector or Remote MCP, then use the same connector address:
The assistant must support secure sign-in for remote connectors. If it only supports connectors installed directly on your computer, it may not yet work with chatobserver.

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Choose what the assistant can access

When you connect, chatobserver shows:
  • what the assistant wants to read;
  • the workspaces you can choose by name; and
  • any optional changes the assistant wants permission to make.
Permission to make changes is not selected automatically. If you only want analysis, leave it off. The assistant may also show an approval before it reads or changes something. Check the workspace name and proposed action before allowing it. Some assistants show these details as JSON; that display comes from the assistant, but the request should still include the readable workspace name. Connections expire after 30 days. Reconnect when prompted. You can stop access immediately from Connected applications, or disconnect chatobserver in the assistant. Reconnect if you later want to add permissions you did not originally approve.

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Start with a simple question

Try questions and requests such as:
  • “How many prompts and AI answers do we have left on this plan?”
  • “Which prompts have lost the most visibility this month?”
  • “Compare our visibility and sentiment with these competitors.”
  • “Which sources are most often cited when our brand appears?”
  • “Check this CSV against my existing prompts and show me what would be added.”
  • “Put these prompts into a campaign group and keep their existing schedules.”
  • “Show the sources behind our negative sentiment this month.”
  • “Add these approved PR URLs to Tracked coverage, then show which ones appear in collected answers.”
  • “Which AI crawlers have visited our site recently?”
The assistant can work with prompts, answers, groups, competitors, cited sources, Tracked coverage, sentiment, AI referral traffic, crawler activity and your remaining plan allowance. AI referrals and crawler logs are read-only. Continue with the complete capability guide, or follow a focused guide:

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Before allowing changes

  • Check the workspace name shown in the approval.
  • Creating or running prompts can use your workspace allowance.
  • The assistant should ask for the platforms, regions and schedule before adding a prompt.
  • Group, competitor, source and Tracked coverage changes still require the appropriate chatobserver role.
  • Reading information or saving a draft does not run a prompt.
If an approval does not show the workspace or action you expected, deny it and ask the assistant to explain what it is trying to do. It cannot manage billing, reports, alerts or data connections. It cannot reveal connection credentials. See limits and troubleshooting for the full list.